Redesign an Executive Revenue Dashboard for an E-Commerce Marketplace
Overview
What this challenge is about.
Interview the CFO, the head of category, and 2 finance analysts for 30 minutes each to elicit the 6 analytic tasks the dashboard must support (e.g. month-over-month variance, category-mix drift, anomaly detection). Audit the current dashboard against those tasks using a heuristic checklist (visual encoding, data-ink ratio, perceptual ranking of channels). Redesign with task-first layout. Deliver an audit memo (5 pages), a Figma clickable prototype, and a 4-page rationale citing Cleveland-McGill encoding rankings and Munzner's task taxonomy.
The Brief
What you'll do, and what you'll demonstrate.
Redesign an unused executive revenue dashboard task-first and ship a Figma prototype rationalized against perceptual and visual-encoding principles.
Earning criteria — what you'll demonstrate
- Elicit analytic tasks from non-designer stakeholders without leading them
- Apply Cleveland-McGill encoding rankings to real dashboard choices
- Use Munzner's what/why/how task taxonomy to structure layout
- Defend visual choices in writing against a sceptical executive reader
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
PMs who can run task-elicitation interviews and defend visual-encoding choices stop relying on designers to translate executive intent.
This challenge sharpens
- task-analysis
- stakeholder-interviews
- dashboard-design