Redesign an Executive Revenue Dashboard for an E-Commerce Marketplace
Overview
What this challenge is about.
Interview stakeholders, audit the current dashboard, and redesign it in Figma. End with a verifiable certificate.
The scenario
The marketplace (Series D, expansion ARR is the board metric) wastes around 6 finance-team hours weekly building manual workarounds because the dashboard fails them.
The Brief
What you'll do, and what you'll demonstrate.
Redesign an unused executive revenue dashboard task-first and ship a Figma prototype rationalized against perceptual and visual-encoding principles.
Earning criteria — what you'll demonstrate
- Elicit analytic tasks from non-designer stakeholders without leading them
- Apply Cleveland-McGill encoding rankings to real dashboard choices
- Use Munzner's what/why/how task taxonomy to structure layout
- Defend visual choices in writing against a sceptical executive reader
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Information and Data Visualization
Master · Hci
Strong alignment
This challenge maps to Information and Data Visualization at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Dashboard Design
Apply dashboard design to solve real industry problems and demonstrate production-level capability.
- Visual Encoding
Apply visual encoding to solve real industry problems and demonstrate production-level capability.
- Task Analysis
Apply task analysis to solve real industry problems and demonstrate production-level capability.
- Perception
Apply perception to solve real industry problems and demonstrate production-level capability.
- Figma Prototyping
Apply figma prototyping to solve real industry problems and demonstrate production-level capability.
- Stakeholder Interviews
Apply stakeholder interviews to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Product Manager
PMs who can run task-elicitation interviews and defend visual-encoding choices stop relying on designers to translate executive intent.
This challenge sharpens
- task-analysis
- stakeholder-interviews
- dashboard-design