Overview
What this challenge is about.
Run user research, ideate and prototype a new onboarding flow for a B2B SaaS scale-up, then validate it to earn your verifiable certificate.
The scenario
Flowly is a Toronto-based SaaS scale-up offering workflow automation for marketing teams. They have 2000+ self-serve customers but are now targeting enterprises with 500+ employees.
The Brief
What you'll do, and what you'll demonstrate.
How might we redesign Flowly's onboarding to reduce churn among enterprise clients within the first 30 days?
Earning criteria — what you'll demonstrate
- Apply human-centered design methods to understand user needs
- Generate and prototype multiple ideas rapidly
- Test and iterate prototypes with real users
- Integrate user feedback into a final design solution
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Design Thinking and Innovation
Master · Entrepreneurship
Strong alignment
This challenge maps to Design Thinking and Innovation at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Ideation
Apply ideation to solve real industry problems and demonstrate production-level capability.
- Prototyping
Apply prototyping to solve real industry problems and demonstrate production-level capability.
- Usability Testing
Plan and run usability tests to validate designs with real users.
- Journey Mapping
Apply journey mapping to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
This Design challenge mirrors the work of a Design Thinking Consultant, building skills that transfer directly to related career paths.