Overview
What this challenge is about.
Redesigning Onboarding for a B2B SaaS Scale-Up. Intermediate challenge in design. Designing real products under real constraints, earn a blockchain-verified ...
The Brief
What you'll do, and what you'll demonstrate.
How might we redesign Flowly's onboarding to reduce churn among enterprise clients within the first 30 days?
This is not a design exercise. It is the work a product designer does between a brief and a shipped interface. That distinction matters to every hiring manager who has seen candidates redesign Spotify's homepage and none who have worked under real product constraints.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply human-centered design methods to understand user needs
- Generate and prototype multiple ideas rapidly
- Test and iterate prototypes with real users
- Integrate user feedback into a final design solution
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Design Thinking and Innovation
Master · Entrepreneurship
Strong alignment
This challenge maps to Design Thinking and Innovation at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Ideation
Apply ideation to solve real industry problems and demonstrate production-level capability.
- Prototyping
Apply prototyping to solve real industry problems and demonstrate production-level capability.
- Usability Testing
Plan and run usability tests to validate designs with real users.
- Journey Mapping
Apply journey mapping to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
This Design challenge mirrors the work of a Design Thinking Consultant, building skills that transfer directly to related career paths.