Overview
What this challenge is about.
You reposition a D2C cosmetics brand for Gen Z with a leadership plan and video script. Earn a verifiable certificate.
CredentialBlockchain-anchored
ShareableLinkedIn-ready
LanguageEnglish
PaceSelf-paced
The Brief
What you'll do, and what you'll demonstrate.
How can the founder authentically communicate the brand's values to Gen Z without compromising scientific credibility?
Earning criteria — what you'll demonstrate
- Apply storytelling frameworks to craft an authentic brand narrative
- Analyze audience expectations and tailor communication strategies
- Develop executive presence techniques for a non-native speaker founder
- Integrate reputation management principles into a brand repositioning
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.