Overview
What this challenge is about.
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media and investor pitches, and a 3-minute video script for the founder's personal channel. Success means the plan is authentic, resonates with Gen Z, and can be executed within 3 months. Constraints: budget of €10,000, no celebrity endorsements, and must leverage existing sustainability credentials.
The Brief
What you'll do, and what you'll demonstrate.
How can the founder authentically communicate the brand's values to Gen Z without compromising scientific credibility?
Earning criteria — what you'll demonstrate
- Apply storytelling frameworks to craft an authentic brand narrative
- Analyze audience expectations and tailor communication strategies
- Develop executive presence techniques for a non-native speaker founder
- Integrate reputation management principles into a brand repositioning
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.