Overview
What this challenge is about.
Revitalize a Heritage Swiss Watch Brand. Advanced challenge in strategy. Developing strategies for real business problems, earn a blockchain-verified credent...
The Brief
What you'll do, and what you'll demonstrate.
How can Montblanc Horlogerie attract younger luxury consumers while preserving its heritage and premium positioning?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply luxury brand positioning frameworks to a heritage brand
- Design a luxury marketing mix that balances exclusivity and accessibility
- Develop brand storytelling that leverages heritage for modern audiences
- Analyze consumer segments and tailor value propositions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Luxury Brand Management
Master · Marketing
Strong alignment
This challenge maps to Luxury Brand Management at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Brand Positioning
Apply brand positioning to solve real industry problems and demonstrate production-level capability.
- Luxury Marketing Mix
Apply luxury marketing mix to solve real industry problems and demonstrate production-level capability.
- Consumer Insights
Apply consumer insights to solve real industry problems and demonstrate production-level capability.
- Digital Strategy
Apply digital strategy to solve real industry problems and demonstrate production-level capability.
- Storytelling
Apply storytelling to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: