Rebuild GlowLagos's Organic Instagram Engagement Strategy
Overview
What this challenge is about.
Audit a cosmetics brand’s Instagram data, then build a 4-week organic content plan and KPI framework. Earn a verifiable certificate.
The scenario
GlowLagos is an independent vegan, cruelty-free cosmetics brand headquartered in Lagos, Nigeria, selling directly to consumers through its own website and Instagram. It markets to environmentally conscious millennials and runs entirely on an organic social budget with no paid media.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowLagos reverse its declining Instagram engagement rate and lift website click-throughs using organic-only tactics, despite a steadily growing follower count?
Earning criteria — what you'll demonstrate
- Compute and interpret engagement rate relative to reach and follower growth to separate vanity metrics from resonance
- Diagnose content-performance patterns by format, theme, and cadence from post-level data
- Design an organic content strategy that operationalizes user-generated content and creator collaborations within budget
- Define measurable, baseline-anchored KPIs and a tracking plan for a four-week campaign
- Communicate findings and recommendations as a clear, executable consulting deliverable
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Social Media Audit
Apply social media audit to solve real industry problems and demonstrate production-level capability.
- Content Strategy
Plan, create, and govern content that serves both user needs and business goals.
- Instagram Marketing
Apply instagram marketing to solve real industry problems and demonstrate production-level capability.
- Engagement Analysis
Apply engagement analysis to solve real industry problems and demonstrate production-level capability.
- Kpi Definition
Apply kpi definition to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Social Media Strategist
This challenge mirrors the strategist's core loop: auditing live account performance, diagnosing engagement decline, and turning data into an executable content plan with measurable goals for a real consumer brand.
This challenge sharpens
- social-media-audit
- content-strategy
- kpi-definition
Content Marketing Manager
Building a four-week pillar-based calendar that orchestrates UGC and creator collaborations under budget constraints is exactly the planning and prioritization a content marketing manager owns day to day.
This challenge sharpens
- content-strategy
- instagram-marketing
- engagement-analysis
Growth Marketing Analyst
Computing engagement-rate baselines, separating reach from resonance, and defining trackable KPI targets develops the analytical rigor a growth analyst applies to channel performance and experimentation.
This challenge sharpens
- engagement-analysis
- kpi-definition
- social-media-audit