Strategy
Revitalizing a Legacy Media Company's Digital Business Model
Overview
What this challenge is about.
Your task is to develop a digital business model for Rheinische Post that includes a clear value proposition, customer segments, revenue streams, and key activities. You must consider digital subscription models, advertising innovations, and potential platform extensions. Success means creating a viable, scalable model that can be implemented within 12 months. Deliver a 10-page report with a revised Business Model Canvas and a 3-minute pitch deck.
The Brief
What you'll do, and what you'll demonstrate.
How can Rheinische Post transform its business model to generate sustainable digital revenue while maintaining its local journalism mission?
Earning criteria — what you'll demonstrate
- Apply the Business Model Canvas to analyze a traditional business
- Design a digital value proposition for a legacy company
- Evaluate different digital revenue models (subscription, advertising, platform)
- Integrate digital business model patterns into a coherent strategy
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.