Overview
What this challenge is about.
Analyze a legacy retailer with Porter’s Five Forces and VRIO, then build a digital strategy. Earn a verifiable certificate.
The scenario
The company operates 120 stores across the UK, with a loyal customer base aged 50+. Recent financial reports show a 15% decline in same-store sales over two years, while competitors like John Lewis and Next have successfully integrated online-offline experiences.
The Brief
What you'll do, and what you'll demonstrate.
How can the department store chain develop a digital strategy that reverses sales decline and leverages its physical store network?
Earning criteria — what you'll demonstrate
- Apply Porter's Five Forces to analyze industry attractiveness
- Use VRIO framework to assess internal capabilities
- Formulate a competitive strategy that leverages core competencies
- Develop a strategic plan with clear implementation steps
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Industry Analysis
Apply industry analysis to solve real industry problems and demonstrate production-level capability.
- Competitive Strategy
Apply competitive strategy to solve real industry problems and demonstrate production-level capability.
- Digital Transformation
Apply digital transformation to solve real industry problems and demonstrate production-level capability.
- Vrio Framework
Apply vrio framework to solve real industry problems and demonstrate production-level capability.
- Strategic Recommendation
Apply strategic recommendation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: