Sales Performance Analysis for a 40-Person SaaS Scale-Up
Overview
What this challenge is about.
Design a sales data mart and dashboard for a B2B SaaS scale-up, analyzing conversion and deal size. Get a verifiable certificate.
The scenario
TaskFlow offers project management software. Historically, growth came from free trials and viral adoption. Now they aim to close $50k+ annual contracts with mid-market companies. The sales team uses Salesforce, but reporting is manual.
The Brief
What you'll do, and what you'll demonstrate.
Build a BI reporting system that enables the sales team to identify the most promising customer segments and channels for enterprise sales.
Earning criteria — what you'll demonstrate
- Design a data mart tailored to sales analytics
- Implement ETL processes for data cleaning and integration
- Apply OLAP techniques to analyze sales funnel and segmentation
- Create effective reports and dashboards for business users
- Translate data insights into strategic recommendations
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Data Warehousing
Apply data warehousing to solve real industry problems and demonstrate production-level capability.
- Etl
Extract, transform, and load data across systems for analytics and reporting.
- Olap
Apply olap to solve real industry problems and demonstrate production-level capability.
- Reporting
Apply reporting to solve real industry problems and demonstrate production-level capability.
- Sales Analytics
Apply sales analytics to solve real industry problems and demonstrate production-level capability.
- Segmentation
Apply segmentation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: