Design a Hybrid Sales Strategy for GlowUp Naturals
Overview
What this challenge is about.
Design a Hybrid Sales Strategy for GlowUp Naturals. Intermediate challenge in strategy. Developing strategies for real business problems, earn a blockchain-v...
The Brief
What you'll do, and what you'll demonstrate.
How can GlowUp Naturals design a scalable sales strategy that adds retail partnerships and corporate gifting to its online business within a three-person team and a 200,000-dirham budget?
This is not a case study exercise. It is the work a consultant or strategist does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Translate historical sales data into segment, product, and seasonality insights that justify a channel strategy
- Prioritise and manage key accounts under explicit headcount and budget constraints
- Select and plan the rollout of a customer relationship management system appropriate to a small team and a fixed budget
- Construct negotiation scenarios with defined positions and concession boundaries for retail and corporate buyers
- Communicate a resourced sales plan with a clear, evidence-based rationale to a founder
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Sales Planning
Apply sales planning to solve real industry problems and demonstrate production-level capability.
- Negotiation
Prepare, conduct, and close negotiations that create value for all parties.
- Crm
Apply crm to solve real industry problems and demonstrate production-level capability.
- Key Account Management
Apply key account management to solve real industry problems and demonstrate production-level capability.
- B2b Sales
Apply b2b sales to solve real industry problems and demonstrate production-level capability.
- Retail Sales
Apply retail sales to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Sales Consultant
This challenge mirrors a consultant's core job: turning a client's own data and constraints into a defensible go-to-market plan, then justifying it to leadership. You leave with a portfolio-ready strategy that shows channel design, account prioritisation, and stakeholder communication.
This challenge sharpens
- sales-planning
- key-account-management
- negotiation
Key Account Manager
Ranking retail and corporate prospects and assigning coverage across a small team is the daily work of key account management. You practise tiering accounts, building account plans, and preparing buyer negotiations the way an account manager would for a real portfolio.
This challenge sharpens
- key-account-management
- negotiation
- retail-sales
Sales Operations Analyst
Selecting a customer relationship management tool, designing pipeline stages, and costing a rollout within budget are central to sales operations. You build the analytical and tooling judgement that lets a small team scale without overspending.
This challenge sharpens
- crm
- sales-planning
- b2b-sales