Scaling a Bangalore D2C Cosmetics Brand to International Markets
Overview
What this challenge is about.
Analyze UAE and Singapore markets to propose a cosmetics brand entry strategy under a ₹4 crore budget. Earn a verifiable certificate.
The scenario
The startup, 'GlowGreen', has 50 employees and annual revenue of ₹75 crore, with 80% from India. Their products are priced at a premium and sold via their website. They have a strong social media following but no international experience.
The Brief
What you'll do, and what you'll demonstrate.
Which European market should GlowGreen enter first, and what entry strategy should they use to maximize success?
Earning criteria — what you'll demonstrate
- Conduct a comparative market analysis using PESTEL framework
- Evaluate different entry modes (export, licensing, joint venture, etc.)
- Develop a market entry strategy aligned with corporate resources
- Assess and mitigate risks in international expansion
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Market Analysis
Apply market analysis to solve real industry problems and demonstrate production-level capability.
- International Strategy
Apply international strategy to solve real industry problems and demonstrate production-level capability.
- Entry Mode
Apply entry mode to solve real industry problems and demonstrate production-level capability.
- Competitive Analysis
Assess competitor strategies and positioning to inform business decisions.
- Risk Assessment
Apply risk assessment to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: