Research
Seminar: Future of AI Visibility — How Brands Get Cited by ChatGPT
Overview
What this challenge is about.
Research the emerging field of AI visibility / Generative Engine Optimization (GEO). Your deliverables: (1) Literature review covering at least 5 academic papers and 10 industry sources on AI citations, LLM training data, and brand presence in AI outputs, (2) Original experiment — test 20 product queries across ChatGPT, Perplexity, and Gemini, documenting which brands get mentioned and analyzing patterns, (3) Framework proposal for AIVO strategy with actionable recommendations, (4) 20-minute seminar presentation with slides and speaker notes.
The Brief
What you'll do, and what you'll demonstrate.
Write a 5,000-word seminar paper investigating how brands can optimize their visibility in AI-generated search responses, including an analysis of the factors that influence brand citations in LLM outputs, current measurement approaches, and strategic recommendations for digital marketers.
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.