Competitive SEO Audit for a Munich Craft Beer E-Shop

FreeVerified credential10 daysBeginner

Overview

What this challenge is about.

Audit a Munich craft beer e-shop’s SEO using free tools, analyze keywords and competitors, then deliver a prioritized action plan for your verifiable certificate.

The scenario

A craft beer brewery in Munich has built a loyal local following through taproom events and word-of-mouth, but their online presence is nearly invisible. Their website ranks on page 3+ for key terms like "craft beer Munich" and "brewery taproom Munich." With 73% of local consumers using Google to find food and drink experiences, the brewery is missing significant revenue from tourists and new residents discovering the city's beer scene.

CredentialBlockchain-anchored

ShareableLinkedIn-ready

LanguageEnglish

PaceSelf-paced

The Brief

What you'll do, and what you'll demonstrate.

Conduct a comprehensive SEO audit of the brewery's website and deliver an actionable optimization plan that targets page-one rankings for 10 high-intent local search terms within 6 months.

Program Fit

Where this fits in your program.

Sharpens the same skills your degree expects you to demonstrate.

Aligned coursework coming soon.

Skills

Skills you'll demonstrate.

Each one shows up on your verified credential.

Careers

Career paths this challenge builds toward

Completing this challenge demonstrates skills that transfer directly to these roles:

Career paths this builds toward

Canonical roles

Digital Marketing Analyst
Marketing without measurement is just expensive guessing. Digital marketing analysts make sure the guessing stops, tracking which campaigns actually bring customers in and which look impressive on a slide but accomplish little. The role lives in GA4, attribution models, and the steady work of cleaning event data so it tells the truth. Students who enjoyed both statistics and consumer psychology tend to thrive. A capable analyst understands the difference between a last-click and a data-driven attribution model, can defend an A/B test result, and writes clearly enough that a CMO trusts the recommendation. You grow into the role through SQL, BigQuery for raw event data, and the discipline of measuring outcomes rather than activity.
Marketing & Brand

One more thing

You can put a credential on your CV by Friday.

Start this challenge