Strategy
SEO Strategy for a Seoul D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to create a comprehensive SEO strategy for GlowSeoul. Conduct keyword research using tools like Google Keyword Planner, analyze competitors, and propose on-page optimizations for 5 key product pages. Develop a 3-month content calendar targeting informational keywords. Success is measured by a projected 30% increase in organic traffic within 3 months. Constraints: budget of ₩7,500,000 for tools and content creation; no link-building budget.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowBerlin increase its organic search visibility and attract more qualified traffic to its e-commerce site?
Earning criteria — what you'll demonstrate
- Apply SEO best practices to a real e-commerce context
- Conduct keyword research and competitor analysis
- Develop a content strategy aligned with search intent
- Use web analytics to measure SEO performance
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.