Overview
What this challenge is about.
Optimize product pages, build a keyword plan, and create a three-month content calendar for GlowSeoul. Get your verifiable certificate.
The scenario
GlowSeoul is an early-stage direct-to-consumer skincare brand operating from Seoul, selling plant-based serums, cleansers, and moisturizers through its own e-commerce site. It competes in South Korea's crowded K-beauty market where established brands dominate search results and customer acquisition costs are rising.
The Brief
What you'll do, and what you'll demonstrate.
How can GlowSeoul increase its organic search visibility and attract more qualified shoppers to its e-commerce site within a fixed budget and without paid link-building?
Earning criteria — what you'll demonstrate
- Translate a baseline analytics report into a measurable, defensible organic-traffic growth target
- Prioritize keywords by balancing search demand, ranking difficulty, and commercial relevance
- Produce on-page optimization recommendations that map keywords to specific product pages
- Build a content calendar aligned to search intent and business goals under a fixed budget
- Benchmark a brand against competitors to identify realistic SEO opportunities
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Seo
Optimize content and site structure to improve organic search visibility and traffic.
- Keyword Research
Apply keyword research to solve real industry problems and demonstrate production-level capability.
- Content Strategy
Plan, create, and govern content that serves both user needs and business goals.
- Competitor Analysis
Apply competitor analysis to solve real industry problems and demonstrate production-level capability.
- Web Analytics
Apply web analytics to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
SEO Specialist
This challenge mirrors a core SEO role: turning keyword data and analytics baselines into a prioritized, budget-bound growth plan. You practice the diagnosis-to-strategy workflow that hiring managers expect, producing artifacts an SEO specialist owns day to day.
This challenge sharpens
- seo
- keyword-research
- web-analytics
Content Marketing Strategist
Building a search-intent-driven content calendar from keyword research is the backbone of content strategy work. You learn to connect informational topics to business goals and a publishing cadence, exactly what a content strategist delivers for a growing brand.
This challenge sharpens
- content-strategy
- keyword-research
- seo
Digital Marketing Analyst
Translating a baseline traffic report into a defensible growth projection and benchmarking against competitors builds the analytical rigor of a marketing analyst. You practice grounding recommendations in measurable evidence rather than guesswork.
This challenge sharpens
- web-analytics
- competitor-analysis
- keyword-research