Design EcoRide+, a Smart Subscription Service for Tokyo Micro-Mobility
Overview
What this challenge is about.
Design a Tokyo micro-mobility subscription, map the customer journey, and prototype onboarding. Earn a verifiable certificate.
The scenario
EcoRide operates a shared fleet of electric scooters and electric bikes across central Tokyo wards, competing on convenience and clean commuting in a dense, weather-sensitive transport market. Its current pay-per-ride model leaves revenue volatile and gives the company little insight into loyal, high-value riders.
The Brief
What you'll do, and what you'll demonstrate.
How can EcoRide turn its real-time ride and rider data into a premium subscription service that measurably improves the rider experience and generates sustainable, predictable revenue without violating rider privacy?
Earning criteria — what you'll demonstrate
- Translate raw ride data and rider research into a coherent, data-driven service concept
- Map a multi-channel customer journey and connect each touchpoint to its backstage operations through a service blueprint
- Build a testable mobile onboarding prototype that communicates the intended rider experience
- Design data use that respects a real privacy regime and can be explained to non-technical stakeholders
- Construct and defend a subscription revenue model grounded in existing pricing and cost context
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Service Design
Apply service design to solve real industry problems and demonstrate production-level capability.
- Customer Journey Mapping
Apply customer journey mapping to solve real industry problems and demonstrate production-level capability.
- Service Blueprint
Apply service blueprint to solve real industry problems and demonstrate production-level capability.
- Prototyping
Apply prototyping to solve real industry problems and demonstrate production-level capability.
- Data Driven Design
Apply data driven design to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Service Designer
Mirrors the core work of a service designer: turning user research and operational data into an end-to-end service, then expressing it through journey maps and blueprints that engineering and operations teams can build against.
This challenge sharpens
- service-design
- customer-journey-mapping
- service-blueprint
UX Designer
Builds the prototyping and evidence-led design muscle UX roles demand, requiring you to convert rider research into a testable mobile onboarding flow and defend interface decisions with real usage data.
This challenge sharpens
- prototyping
- customer-journey-mapping
- data-driven-design
Product Designer
Bridges to product design by connecting a data-informed concept to a working prototype and a viable revenue model, the same span from problem framing to shippable interface that product designers own day to day.
This challenge sharpens
- service-design
- prototyping
- data-driven-design