Field Study: Launching EcoThreads' Reclaimed Line on Social
Overview
What this challenge is about.
Research sustainable fashion brands on social, then design a 4-week launch strategy with personas, content calendar, and ad budget. Earn a verifiable certificate.
The scenario
EcoThreads is an independent London sustainable-fashion label whose garments are made from recycled and reclaimed textiles, competing in a crowded market where Gen Z buyers reward authenticity and punish greenwashing. Its forthcoming 'Reclaimed' line is the brand's first dedicated push to convert that audience through Instagram and TikTok rather than retail.
The Brief
What you'll do, and what you'll demonstrate.
How can EcoThreads launch its Reclaimed recycled-fabric line on Instagram and TikTok in a way that earns Gen Z attention and conversions while staying true to its sustainability and transparency values?
Earning criteria — what you'll demonstrate
- Conduct ethical, publicly-sourced field observation of social media behaviour and capture it as structured, reusable evidence
- Analyse a benchmark engagement dataset to identify which content formats and themes drive interaction for values-led brands
- Translate observed audience patterns into defensible personas and a coherent content calendar
- Allocate a paid media budget across platforms using evidence rather than assumption, and define trackable success metrics
- Vet influencer partners for authentic alignment with a brand's sustainability and transparency values
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Social Media Marketing
Create and manage social media strategies that build engagement and brand awareness.
- Content Creation
Apply content creation to solve real industry problems and demonstrate production-level capability.
- Influencer Marketing
Apply influencer marketing to solve real industry problems and demonstrate production-level capability.
- Paid Advertising
Apply paid advertising to solve real industry problems and demonstrate production-level capability.
- Audience Analysis
Apply audience analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Social Media Strategist
Practising evidence-led campaign design from public observation and benchmark data mirrors how strategists justify creative and budget choices to clients, building the analytical credibility that separates strategists from pure content creators.
This challenge sharpens
- social-media-marketing
- audience-analysis
- paid-advertising
Influencer Marketing Manager
Vetting non-celebrity collaborators for authentic values alignment using publicly visible content is the core daily judgement of influencer managers, who must defend partner choices to brand and compliance stakeholders.
This challenge sharpens
- influencer-marketing
- content-creation
- audience-analysis
Social Media Content Creator
Designing a twelve-post calendar grounded in observed format and theme performance trains the creator's instinct for what resonates, bridging from raw idea generation to evidence-informed content production for a defined audience.
This challenge sharpens
- content-creation
- social-media-marketing
- influencer-marketing