Design
Social Media Campaign for a Sustainable Fashion Brand
Overview
What this challenge is about.
Design a 4-week social media campaign for EcoThreads' new 'Reclaimed' line. Define target audience personas, create a content calendar with 12 posts, propose 3 influencer collaborations, and allocate a €10,000 ad budget between Instagram and TikTok. Success metrics: 500,000 impressions, 10,000 website clicks, and 500 conversions. Constraints: no celebrity influencers; must align with brand values of sustainability and transparency.
The Brief
What you'll do, and what you'll demonstrate.
How can EcoThreads effectively use social media to launch its new sustainable clothing line and engage Gen Z consumers?
Earning criteria — what you'll demonstrate
- Design a multi-platform social media campaign
- Integrate influencer marketing into a campaign strategy
- Allocate and optimize a paid social budget
- Measure campaign success using relevant KPIs
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.