Stakeholder ROI Presentation for Implementing a CRM System
Overview
What this challenge is about.
Compare CRM features, pricing, and build a 3-year ROI model for a firm, then deliver a board-ready presentation to earn your verifiable certificate.
The scenario
Enterprise CRM implementations are among the highest-impact and highest-risk technology investments a company can make. Gartner estimates that CRM projects have a failure rate between 30-60%, often due to poor change management, inadequate stakeholder alignment, and unrealistic ROI expectations. Presenting a compelling, data-backed ROI case to a diverse group of stakeholders — from the CFO focused on cost savings to the sales VP concerned about workflow disruption — requires sophisticated communication skills and deep understanding of both the technology and the business. A European industrial equipment distributor with 500 employees and EUR 200 million in revenue is evaluating a migration from their legacy CRM (a heavily customized on-premise Dynamics system) to Salesforce. The investment is estimated at EUR 1.2 million over 3 years (licensing, implementation, training, data migration). The project sponsor needs a stakeholder presentation that builds consensus across the C-suite.
The Brief
What you'll do, and what you'll demonstrate.
Create and deliver a 20-minute stakeholder presentation that builds the business case for the CRM migration, quantifies the expected ROI, addresses department-specific concerns (sales, marketing, finance, IT), and proposes a change management approach to maximize adoption.
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Business Administration
Apply business administration to solve real industry problems and demonstrate production-level capability.
- Digital Business Models
Apply digital business models to solve real industry problems and demonstrate production-level capability.
- Statistics
Apply statistical methods to analyze data and draw valid conclusions.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: