Overview
What this challenge is about.
Design a 1-month organic campaign for a sustainable fashion brand, creating mockups and a partnership proposal on a €20,000 budget. Get a verifiable certificate.
The scenario
EcoThreads sells clothing made from organic cotton and recycled materials. They have 10k Instagram followers and a small store in Copenhagen. Competitors include Patagonia and local Scandinavian brands.
The Brief
What you'll do, and what you'll demonstrate.
How to generate significant brand awareness with minimal budget in a competitive sustainable fashion market?
Earning criteria — what you'll demonstrate
- Apply guerrilla marketing tactics to a real brand
- Develop creative concepts for integrated campaigns
- Understand influencer partnership negotiation basics
- Plan a campaign with limited resources
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Guerrilla Marketing
Apply guerrilla marketing to solve real industry problems and demonstrate production-level capability.
- Social Media Strategy
Apply social media strategy to solve real industry problems and demonstrate production-level capability.
- Influencer Outreach
Apply influencer outreach to solve real industry problems and demonstrate production-level capability.
- Creative Concept Development
Apply creative concept development to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: