Overview
What this challenge is about.
You are a freelance marketing consultant hired by EcoThreads. Design a 1-month campaign with a budget of €20,000. The goal is to achieve 1 million impressions and 5,000 new email subscribers. Constraints: no paid ads (except small Instagram boosts), focus on organic reach and word-of-mouth. Deliver a campaign concept, creative assets (3 mockups), a partnership proposal, and a detailed execution timeline.
CredentialBlockchain-anchored
ShareableLinkedIn-ready
LanguageEnglish
PaceSelf-paced
The Brief
What you'll do, and what you'll demonstrate.
How to generate significant brand awareness with minimal budget in a competitive sustainable fashion market?
Earning criteria — what you'll demonstrate
- Apply guerrilla marketing tactics to a real brand
- Develop creative concepts for integrated campaigns
- Understand influencer partnership negotiation basics
- Plan a campaign with limited resources
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.