Cross-Functional Team Simulation: Launch a Sustainable Energy Subscription Service
Overview
What this challenge is about.
You lead a cross-functional team to launch a sustainable energy subscription, integrate workstreams into a unified plan, and earn a verifiable certificate.
The scenario
The European energy market is undergoing rapid transformation driven by the EU's REPowerEU plan and national energy transition policies. Consumer interest in renewable energy subscriptions — where customers subscribe to receive electricity from verified renewable sources, often with smart home integration and energy management services — has surged. The German energy market, deregulated since 1998 with over 1,000 active suppliers, presents both enormous opportunity and fierce competition for new entrants. A cross-functional team at a mid-sized European utility company has been tasked with designing and launching a new direct-to-consumer renewable energy subscription product for the German market. The team must navigate regulatory requirements (EnWG, EEG), technical integration with existing grid infrastructure, pricing strategy in a price-sensitive market, and brand positioning against both incumbents and pure-play green energy startups. This challenge simulates a real business team operating under time pressure with conflicting stakeholder interests.
The Brief
What you'll do, and what you'll demonstrate.
As a cross-functional team, design a renewable energy subscription product for the German consumer market including the value proposition, pricing model, technical architecture, regulatory compliance approach, go-to-market strategy, and a financial model projecting the path to 50,000 subscribers within 24 months.
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Digital Business Models
Apply digital business models to solve real industry problems and demonstrate production-level capability.
- Collaborative Work
Apply collaborative work to solve real industry problems and demonstrate production-level capability.
- Project Management
Plan, execute, and deliver projects on time using industry-standard methodologies.
- Digital Innovation
Apply digital innovation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
This Strategy challenge mirrors the work of a Cross-Functional Team, building skills that transfer directly to related career paths.