Field Study: Roadmapping TaskFlow's Move to Enterprise Sales
Overview
What this challenge is about.
Create a 12-month enterprise sales roadmap for a B2B SaaS platform, balancing new features with existing user satisfaction, and earn a verifiable certificate.
The scenario
TaskFlow sells cloud task-management software to small teams who sign up and pay online without ever talking to a salesperson; it now wants enterprise buyers who first require single sign-on, role-based access control, and security certifications. Mature software companies publish their forward roadmaps openly, giving you a public, ethical field site to observe how this exact transition is sequenced in practice.
The Brief
What you'll do, and what you'll demonstrate.
How should TaskFlow prioritize and sequence its technology investments to move from product-led growth to enterprise sales within 12 months without destabilizing the existing product?
Earning criteria — what you'll demonstrate
- Translate publicly observable roadmap evidence and internal constraints into a prioritized, sequenced technology plan
- Allocate fixed engineering capacity realistically across competing strategic themes
- Identify and mitigate technical debt and dependency risks tied to a real product context
- Justify prioritization decisions with traceable evidence rather than assertion
- Communicate a technical strategy concisely to a senior executive audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Technology Roadmapping
Apply technology roadmapping to solve real industry problems and demonstrate production-level capability.
- Resource Allocation
Apply resource allocation to solve real industry problems and demonstrate production-level capability.
- Technical Debt
Apply technical debt to solve real industry problems and demonstrate production-level capability.
- Risk Assessment
Apply risk assessment to solve real industry problems and demonstrate production-level capability.
- Prioritization
Apply prioritization to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Technical Product Manager
Building an evidence-backed roadmap that balances enterprise feature bets against fixed engineering capacity is the daily work of a technical product manager translating business goals into sequenced, deliverable plans.
This challenge sharpens
- technology-roadmapping
- prioritization
- resource-allocation
Engineering Program Manager
Allocating 20 developers across themes while tracking dependency risk and debt mirrors how engineering program managers keep multi-squad initiatives feasible and on schedule under real constraints.
This challenge sharpens
- resource-allocation
- risk-assessment
- technical-debt
Technology Strategy Analyst
Studying public roadmaps and internal context to recommend where a scale-up should invest is exactly how technology strategy analysts advise leadership on sequencing and trade-offs during a business-model shift.
This challenge sharpens
- technology-roadmapping
- risk-assessment
- prioritization