Overview
What this challenge is about.
Build a 100-day value creation plan for a B2B SaaS scale-up by optimizing sales, pricing, and customer segments. Earn your verifiable certificate.
The scenario
DataFlow Analytics, a 40-person B2B SaaS company offering data visualization tools. Currently $5M ARR, 80% from self-serve, 20% from enterprise. Gross margin 70%, but customer acquisition cost is high for enterprise deals.
The Brief
What you'll do, and what you'll demonstrate.
Design a 100-day value creation plan to accelerate growth and improve profitability for a PLG-to-enterprise SaaS company.
Earning criteria — what you'll demonstrate
- Design value creation strategies for PE-backed SaaS companies
- Optimize pricing and packaging for different customer segments
- Develop sales and customer success processes for enterprise transition
- Identify quick wins and long-term growth levers
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Private Equity
Master · Finance
Strong alignment
This challenge maps to Private Equity at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Value Creation
Apply value creation to solve real industry problems and demonstrate production-level capability.
- Saas Metrics
Apply saas metrics to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Sales Operations
Apply sales operations to solve real industry problems and demonstrate production-level capability.
- Go To Market
Apply go to market to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: