Overview
What this challenge is about.
Build a financial model for a D2C cosmetics scale-up and reconcile DCF with multiples to earn your verifiable certificate.
The scenario
GlowUp Naturals sells organic skincare products online, with 70% of revenue from subscriptions. It has a 25% gross margin and spends 35% of revenue on marketing. The company is unprofitable but expects to break even in year 3.
The Brief
What you'll do, and what you'll demonstrate.
Determine a fair pre-money valuation for GlowUp Naturals' Series B round using DCF and multiples, given its high growth but negative profitability.
Earning criteria — what you'll demonstrate
- Apply DCF valuation to a high-growth, unprofitable company
- Select and justify a peer group for multiples valuation
- Analyze sensitivity of valuation to key assumptions
- Integrate qualitative factors (brand, customer retention) into quantitative analysis
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Financial Modeling
Build and validate financial models that support strategic business decisions.
- Dcf Valuation
Apply dcf valuation to solve real industry problems and demonstrate production-level capability.
- Comparable Company Analysis
Apply comparable company analysis to solve real industry problems and demonstrate production-level capability.
- Sensitivity Analysis
Apply sensitivity analysis to solve real industry problems and demonstrate production-level capability.
- Excel
Use advanced formulas, pivot tables, and macros for business analysis and reporting.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: