Analysis
Valuing a Toronto D2C Cosmetics Scale-Up
Overview
What this challenge is about.
Your task is to build a financial model projecting GlowUp's cash flows for 5 years, estimate terminal value, and derive an equity value per share. You must also select a peer group of at least 5 publicly traded D2C beauty companies, compute relevant multiples (EV/Revenue, EV/EBITDA), and reconcile the DCF and multiples valuations. Success means providing a clear recommendation with a valuation range and key assumptions sensitivity analysis.
The Brief
What you'll do, and what you'll demonstrate.
Determine a fair pre-money valuation for GlowUp Naturals' Series B round using DCF and multiples, given its high growth but negative profitability.
Earning criteria — what you'll demonstrate
- Apply DCF valuation to a high-growth, unprofitable company
- Select and justify a peer group for multiples valuation
- Analyze sensitivity of valuation to key assumptions
- Integrate qualitative factors (brand, customer retention) into quantitative analysis
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.