App Store Launch Strategy for a Bootstrapped SaaS Side-Project
Overview
What this challenge is about.
Audit the team's current TestFlight build and Play internal-testing build. Produce: App Store Connect and Play Console store listings with optimized titles, subtitles, keyword research (App Store Connect + a tool like AppFollow), 10 screenshots per platform per locale (en-US + es-MX), and a 30-second preview video. Pre-flight the App Store Review against the most-cited rejection reasons (Guideline 4.2, 5.1.1, 2.1). Design a staged Google Play rollout (1 percent → 10 percent → 100 percent) with halt criteria. Scope App Store Search Ads with USD 1,500 test budget and target Cost Per Tap. Define a 30-day post-launch instrumentation plan (activation, D7 retention, paid conversion). Deliver: 18-page playbook, store-listing assets, 6-page measurement plan.
The Brief
What you'll do, and what you'll demonstrate.
Design a defensible iOS + Android launch plan for a bootstrapped consumer SaaS that survives App Store Review and instruments the first 30 days honestly.
Earning criteria — what you'll demonstrate
- Optimize store listings against ASO (App Store Optimization) keyword data
- Pre-flight an iOS submission against common rejection guidelines
- Design a staged Android rollout with halt criteria
- Define mobile post-launch metrics that actually inform decisions
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
Owning a mobile launch end-to-end across both stores is the kind of consumer-PM experience hiring managers at app-first companies specifically ask for.
This challenge sharpens
- app-distribution
- store-listing
- mobile-analytics