Product Management
Product Manager
Between what users actually need, what the business can afford to build, and what engineering can ship in a quarter, the product manager makes the call. The role is less about authority and more about earning trust across functions — building the case for what to build next, running discovery interviews, and writing specs clear enough that designers and engineers can execute without re-asking the same questions.
Students grow into product management by shipping something, anything, end-to-end, and learning to instrument it in tools like Amplitude. The best product managers stay close to the customer, stay humble about their own assumptions, and care more about the outcome than about who gets credit for the idea.
Cross-functional alignment + judgment under ambiguity + the political work to say no. Exactly the senior synthesis role AI tools amplify but don't replace.
US$98,494 median salary in United States¹
- DesignBeginnerNew
Generative AI Content Strategy for a Sustainable Fashion Brand
You must first define EcoWeave's brand voice by analyzing their existing content (provided). Then, design a set of prompts and a workflow (e.g., using ChatGPT or a no-code AI to…
- Prompt Patterns
- Content Strategy
- Brand Voice
Data-Driven Prototyping with AI - ResearchBeginnerNew
Comparative Usability Test of Three Checkout Flows for a DTC Brand
Build 3 clickable Figma prototypes of the same checkout (same product, same fields, same copy) in single-page, three-step, and side-drawer patterns. Recruit 9 participants match…
- Usability Testing
- User Research
- Comparative Evaluation
Human-Computer Interaction - ResearchSeniorNew
Cross-Cultural Redesign of a Microfinance App for 4 Markets
Run remote contextual inquiry with 4 users each in Kenya + Indonesia (8 sessions total via local interpreters). Conduct expert reviews with native designers for Philippines + In…
- Cross Cultural Design
- User Research
- Contextual Inquiry
Advanced Human-Computer Interaction - StrategyIntermediateNew
Requirements Management for a 2-Year Banking Core Migration
Pick a requirements-management tool (Jama Connect, Polarion, or a Confluence + Jira pattern) and justify the choice against the bank's audit + compliance needs. Define a metamod…
- Requirements Management
- Traceability
- Governance
Requirements Engineering Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- AnalysisBeginnerNew
Author a Ubiquitous-Language Glossary for a Telco Billing Domain
Conduct 12 structured interviews (30 min each) with stakeholders across CRM, billing, AR, customer portal, and finance. Capture each team's terminology for the top 25 domain con…
- Ubiquitous Language
- Context Mapping
- Stakeholder Interviews
Domain-Driven Design - ResearchBeginnerNew
Run a Product Discovery Sprint for a Vertical SaaS in Logistics
Recruit 8 dispatchers across 5 freight-forwarder customers (intro emails will be facilitated). Run 30-minute interviews using the Opportunity-Solution Tree (a tree-shaped diagra…
- Product Discovery
- User Interviews
- Opportunity Solution Tree
Product Management for Software Engineers - ResearchIntermediateNew
Emerging-Tech Scouting Sprint for a Family-Office Innovation Fund
Per sector, map the landscape (around 30 active companies, segment by stage + business model + technical approach). Score companies on a technology-readiness-level (TRL) + comme…
- Emerging Tech Scouting
- Innovation Management
- Venture Thesis
Innovation and Entrepreneurship for CS - DesignBeginnerNew
Use-Case Specification for a Marketplace Disputes Workflow
Identify 5 primary use cases (e.g., 'Buyer opens dispute within 7-day window', 'Seller counters with evidence', 'Operations escalates to refund'). For each: actors, precondition…
- Use Cases
- Cockburn Template
- Requirements Specification
Requirements Engineering - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- ResearchSeniorNew
Behavior-Change Design for a Smoking-Cessation Companion App
Audit the current daily loop and map every screen to BCTs from Michie's v1 taxonomy (93 techniques). Identify gaps (likely: weak self-monitoring, missing implementation intentio…
- Behavior Change Design
- Hci Research Methods
- Interaction Design
Advanced Human-Computer Interaction - StrategyBeginnerNew
Build a Pricing-and-Packaging Proposal for a Developer-Tools Startup
Analyze the current 80 customers (anonymized export provided: usage by metric, plan, MRR, churn risk). Pick a value-metric tied to customer-visible value (likely: monitored serv…
- Pricing Strategy & Elasticity
- Model Packaging
- Three Statement Modeling
Product Management for Software Engineers - StrategyIntermediateNew
Build a Lean MVP for a Climate-Adaptation SaaS
Frame the MVP using Build-Measure-Learn: what's the minimum product that lets you test the riskiest assumption (likely: will SMEs pay annually vs per-event for parametric flood …
- Lean Startup
- Venture Building
- Mvp Design
Innovation and Entrepreneurship for CS - StrategyBeginnerNew
App Store Launch Strategy for a Bootstrapped SaaS Side-Project
Audit the team's current TestFlight build and Play internal-testing build. Produce: App Store Connect and Play Console store listings with optimized titles, subtitles, keyword r…
- App Distribution
- Store Listing
- Mobile Analytics
Mobile Application Development Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- DesignIntermediateNew
Intelligent Interface Spec for an AI-Assisted Code Review Tool
Audit current AI-surface inconsistencies and map every AI signal to a confidence band (high / medium / speculative / unverified). Design a unified intelligent-interface spec: su…
- Intelligent Interfaces
- Interaction Design
- Hci Research Methods
Advanced Human-Computer Interaction - StrategyIntermediateNew
Write a Product Strategy for an AI-Native Customer-Support Startup
Conduct desk research on the customer-support automation market (TAM, growth rate, competitor landscape — Zendesk, Intercom, the new AI-native cohort like Decagon and Sierra). I…
- Product Strategy
- Market Analysis
- Positioning
Product Management for Software Engineers - StrategyIntermediateNew
Spin-Out Strategy for a Robotics Lab's Warehouse Picking IP
Map each path: (1) OEM licensing (model royalty terms, time-to-deal, IP protection); (2) founder-led startup (cap table, hiring needs, fundraising path, 18-month milestones); (3…
- Venture Building
- Research To Product
- Strategic Options Analysis
Innovation and Entrepreneurship for CS - CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python Or Javascript
- Pandas
- Simulation
Programming for Business Applications - StrategyIntermediateNew
Build a Business Case for a Hardware-Software Bundle at an IoT Vendor
Build a 5-year financial model (Excel or Google Sheets) covering 3 scenarios: hardware-only, SaaS-only, bundled-per-asset. Account for hardware-revenue recognition (upfront vs a…
- Business Case
- Three Statement Modeling
- Pricing Strategy & Elasticity
Product Management for Software Engineers - StrategyBeginnerNew
Competitive Strategy for a B2B SaaS Scale-Up Entering Enterprise
As a product strategist, analyze TaskFlow's competitive position in the enterprise project management space. Use competitor profiling and game theory to anticipate competitor re…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Competitive and Competitor Analysis - StrategyBeginnerNew
Plan a Feature Launch with Marketing and Sales Coordination
Design a 6-week launch plan with 4 workstreams: product readiness (acceptance criteria, beta cohort selection), marketing (positioning, content, customer email), sales enablemen…
- Product Launch
- Cross Functional Coordination
- Go To Market
Product Management for Software Engineers - DesignFoundationalNew
Lean Launch Plan for a Sustainable Fashion App
Your task is to create a lean launch plan document. Define your target customer segment, design a customer discovery interview guide, specify MVP features (no coding required, j…
- Lean Startup
- Customer Discovery
- Mvp Design
Entrepreneurship and New Venture Creation - ResearchFoundationalNew
Requirements Discovery for a Restaurant Inventory App
Conduct 5 semi-structured interviews (45 minutes each) across line cook, kitchen manager, bar manager, store manager, and group operations. Synthesize findings into 5 user perso…
- Requirements Engineering
- User Interviews
- Use Case Modeling
Software Engineering Foundations - ResearchBeginnerNew
Stakeholder Interviews for a Hospital EHR Replacement
Run 38 structured interviews (45 min each) using a question protocol covering daily workflows, top-3 pain points, and red-line constraints (e.g., 'must not add clicks per chart'…
- Stakeholder Mapping
- Requirements Elicitation
- User Interviews
Requirements Engineering - DesignBeginnerNew
Launching a D2C Subscription for a Cosmetics Brand
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinatio…
- Product Design
- Pricing Strategy & Elasticity
- Customer Journey Mapping
Product Management - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management - StrategyIntermediateNew
Digital Product Strategy for a SaaS Scale-up
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and pro…
- Product Strategy
- Roadmapping
- User Research
Smart Services and Digital Products - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy & Elasticity
- Luxury Distribution
Luxury Brand Management - DesignBeginnerNew
Interactive Figma Prototype for a Wealth-Onboarding Flow
Audit the contractor's static Figma file for inconsistencies (typography scale, spacing tokens, missing states). Restructure into a working design system using Figma variables f…
- Figma
- Interactive Prototyping
- Design Systems
User Interface Design and Prototyping - AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance - StrategyIntermediateNew
Revitalizing a Legacy B2B SaaS Product
Your task is to create a comprehensive product revitalization plan. You must conduct at least 5 user interviews (or synthesize existing feedback), analyze product analytics (pro…
- User Research
- Product Analytics
- Roadmapping
Product Management - DesignIntermediateNew
Design a Multi-Persona Dashboard for a Smart-Building Platform
Run 6 stakeholder interviews (2 per persona) to define jobs-to-be-done per role. Design 3 entry views with persona-specific information hierarchy and a shared component library …
- User Centered Design
- Interaction Design
- Persona Driven Design
Human-Computer Interaction - ResearchIntermediateNew
Validate a Developer-Tooling Startup Idea from a Research Group
Recruit 18 backend developers across fintech, B2B SaaS, and devtools (6 per vertical), all currently writing test fixtures by hand. Run 30-minute problem-discovery interviews us…
- Opportunity Identification
- Customer Discovery
- Venture Building
Innovation and Entrepreneurship for CS - PresentationBeginnerNew
Requirements Validation Workshop for a Government Permits Portal
Convert the 12 main flows in the requirements document into concrete executable scenarios (think Gherkin: Given / When / Then) with realistic data (anonymized real permits). Wal…
- Requirements Validation
- Executable Scenarios
- Gherkin
Requirements Engineering - DesignBeginnerNew
Develop a Digital Onboarding Strategy for Next-Gen Wealth
Map the current onboarding funnel (provided) and identify friction points. Propose a redesigned digital flow with specific features (e.g., document upload via OCR, e-signature, …
- User Experience Design
- Fintech Compliance
- Cost Benefit Analysis
Wealth Management - AnalysisFoundationalNew
Accessibility Audit for a Fintech App
Your task is to audit the PayWise app (provided as a prototype or screenshots) against WCAG 2.1 AA standards. Identify at least 10 accessibility issues, prioritize them by impac…
- Accessibility Audit
- Wcag Standards
- Ux Design
Diversity and Inclusion Management - DesignBeginnerNew
From PLG to Enterprise: SaaS Scale-Up Pricing
You are a product manager at TaskFlow. Your task is to propose a new pricing and packaging strategy that includes enterprise tiers, add-ons, and a sales-assisted model. Constrai…
- Pricing Strategy & Elasticity
- Packaging Design
- Product Led Growth
Business Model Innovation - DesignIntermediateNew
Voice + Visual Prototype for a Hands-Free Warehouse App
Write the voice-script branching diagram (8 happy steps + 2 exceptions) using a simple grammar: prompt → expected input → response → next state. Build the wrist-screen visual pr…
- Voice Ui
- Multimodal Design
- Figma
User Interface Design and Prototyping - ResearchIntermediateNew
Run a Perceptual Study on Color Scales for a Climate Risk Map
Design a remote study (Prolific or similar, 60 participants screened for normal color vision via Ishihara plates online) with 3 task types: (1) value estimation, (2) anomaly det…
- Perceptual Study
- Color Scales
- Experimental Design
Information and Data Visualization
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.
¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for "Product Manager" in United States, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.
Portrait: Photo by LinkedIn Sales Solutions on Unsplash.



















































































