Product Management
Product Manager
Between what users actually need, what the business can afford to build, and what engineering can ship in a quarter, the product manager makes the call. The role is less about authority and more about earning trust across functions — building the case for what to build next, running discovery interviews, and writing specs clear enough that designers and engineers can execute without re-asking the same questions.
Students grow into product management by shipping something, anything, end-to-end, and learning to instrument it in tools like Amplitude. The best product managers stay close to the customer, stay humble about their own assumptions, and care more about the outcome than about who gets credit for the idea.
Cross-functional alignment + judgment under ambiguity + the political work to say no. Exactly the senior synthesis role AI tools amplify but don't replace.
US$98,494 median salary in United States¹
- DesignIntermediateNew
Intelligent Interface Spec for an AI-Assisted Code Review Tool
Audit current AI-surface inconsistencies and map every AI signal to a confidence band (high / medium / speculative / unverified). Design a unified intelligent-interface spec: su…
- Intelligent Interfaces
- Interaction Design
- Hci Research Methods
Advanced Human-Computer Interaction - DesignFoundationalNew
Lean Launch Plan for a Sustainable Fashion App
Your task is to create a lean launch plan document. Define your target customer segment, design a customer discovery interview guide, specify MVP features (no coding required, j…
- Lean Startup
- Customer Discovery
- Mvp Design
Entrepreneurship and New Venture Creation - AnalysisBeginnerNew
Author a Ubiquitous-Language Glossary for a Telco Billing Domain
Conduct 12 structured interviews (30 min each) with stakeholders across CRM, billing, AR, customer portal, and finance. Capture each team's terminology for the top 25 domain con…
- Ubiquitous Language
- Context Mapping
- Stakeholder Interviews
Domain-Driven Design - StrategyIntermediateNew
Digital Product Strategy for a SaaS Scale-up
You are a product manager at TaskFlow. Your task is to create a product strategy for the next 12 months. Analyze the current product, identify gaps for enterprise needs, and pro…
- Product Strategy
- Roadmapping
- User Research
Smart Services and Digital Products Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - ResearchFoundationalNew
Requirements Discovery for a Restaurant Inventory App
Conduct 5 semi-structured interviews (45 minutes each) across line cook, kitchen manager, bar manager, store manager, and group operations. Synthesize findings into 5 user perso…
- Requirements Engineering
- User Interviews
- Use Case Modeling
Software Engineering Foundations - StrategyIntermediateNew
Revitalizing a Legacy B2B SaaS Product
Your task is to create a comprehensive product revitalization plan. You must conduct at least 5 user interviews (or synthesize existing feedback), analyze product analytics (pro…
- User Research
- Product Analytics
- Roadmapping
Open coursework - AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- DesignIntermediateNew
Voice + Visual Prototype for a Hands-Free Warehouse App
Write the voice-script branching diagram (8 happy steps + 2 exceptions) using a simple grammar: prompt → expected input → response → next state. Build the wrist-screen visual pr…
- Voice Ui
- Multimodal Design
- Figma
User Interface Design and Prototyping - DesignBeginnerNew
Generative AI Content Strategy for a Sustainable Fashion Brand
You must first define EcoWeave's brand voice by analyzing their existing content (provided). Then, design a set of prompts and a workflow (e.g., using ChatGPT or a no-code AI to…
- Prompt Engineering
- Content Strategy
- Brand Voice
Data-Driven Prototyping with AI - ResearchBeginnerNew
Comparative Usability Test of Three Checkout Flows for a DTC Brand
Build 3 clickable Figma prototypes of the same checkout (same product, same fields, same copy) in single-page, three-step, and side-drawer patterns. Recruit 9 participants match…
- Usability Testing
- User Research
- Comparative Evaluation
Human-Computer Interaction - DesignBeginnerNew
Interactive Figma Prototype for a Wealth-Onboarding Flow
Audit the contractor's static Figma file for inconsistencies (typography scale, spacing tokens, missing states). Restructure into a working design system using Figma variables f…
- Figma
- Interactive Prototyping
- Design Systems
User Interface Design and Prototyping Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyIntermediateNew
Write a Product Strategy for an AI-Native Customer-Support Startup
Conduct desk research on the customer-support automation market (TAM, growth rate, competitor landscape — Zendesk, Intercom, the new AI-native cohort like Decagon and Sierra). I…
- Product Strategy
- Market Analysis
- Positioning
Product Management for Software Engineers - DesignBeginnerNew
Use-Case Specification for a Marketplace Disputes Workflow
Identify 5 primary use cases (e.g., 'Buyer opens dispute within 7-day window', 'Seller counters with evidence', 'Operations escalates to refund'). For each: actors, precondition…
- Use Cases
- Cockburn Template
- Requirements Specification
Open coursework - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management - CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python
- Pandas
- Simulation
Programming for Business Applications - StrategyIntermediateNew
Spin-Out Strategy for a Robotics Lab's Warehouse Picking IP
Map each path: (1) OEM licensing (model royalty terms, time-to-deal, IP protection); (2) founder-led startup (cap table, hiring needs, fundraising path, 18-month milestones); (3…
- Venture Building
- Research To Product
- Strategic Options Analysis
Innovation and Entrepreneurship for CS
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.
¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for "Product Manager" in United States, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.
Portrait: Photo by LinkedIn Sales Solutions on Unsplash.