Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyBeginnerNew
UK Market Entry Strategy for GlowDublin Cosmetics
Develop a complete go-to-market strategy for GlowDublin's launch in the United Kingdom, working only from the materials you have been given: the GlowDublin company snapshot (its…
- Market Analysis
- Competitive Analysis
- Go To Market Strategy
Open coursework - StrategyIntermediateNew
Redesign TaskFlow's Pricing for an Enterprise Pivot
Working only from the four items in provided_materials, build TaskFlow's next pricing structure. Examine the de-identified account dataset to define meaningful customer segments…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Open coursework - DesignBeginnerNew
Design the Onboarding for a Consumer-AI Copilot App
You receive: current funnel analytics (1M trial sign-ups over the last 90 days, current activation rate, current D1/D7/D30 retention), a competitor teardown deck, and the founde…
- Product Design
- User Onboarding
- Experimentation
Open coursework - StrategyBeginnerNew
Design a Three-Tier Pricing Proposal for an Observability Startup
Using the anonymized customer export and the current-pricing memo in the provided materials, design a replacement pricing model and prove it pays. First, analyze the 80 customer…
- Pricing Strategy
- Packaging
- Financial Modeling
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Plan a Self-Improving Sales-Research Agent
Build the v0 agent: given a company URL, it gathers 5 fact bullets (recent news, headcount range, tech stack hints, hiring patterns, a recent leadership change) and drafts a 4-l…
- LLM Agents
- Agent Design
- Experimentation
Open coursework - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - CodeIntermediateNew
Fine-Tune a Diffusion Model for an E-commerce Product Studio
You receive 1,200 curated product + lifestyle images across 6 product categories, a brand-style guide, and the company's current studio cost per image (around EUR 18). Fine-tune…
- Diffusion Models
- Stable Diffusion
- Dreambooth
Open coursework - StrategyBeginnerNew
Redesign TaskFlow's Pricing to Win Enterprise Customers
Using the company brief, the current-accounts dataset, and the enterprise-requirements brief provided, design a new pricing-and-packaging strategy for TaskFlow that adds enterpr…
- Pricing Strategy
- Packaging Design
- Product Led Growth
Open coursework - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing - AnalysisBeginnerNew
Pricing Strategy for a Singapore D2C Cosmetics Brand
You are a decision analyst hired by Glow Singapore. The CEO wants to set the launch price for a new vitamin C serum. You have estimates of demand at three price points (S$25, S$…
- Decision Trees
- Sensitivity Analysis
- Expected Value
Open coursework - AnalysisBeginnerNew
Field Pricing Investigation for Glow Dublin's Vitamin C Serum
Treat this as a pricing investigation with two evidence sources and nothing else. First, work the company's own history: from the 'sales-history' dataset, estimate the price ela…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy
Open coursework - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - StrategyBeginnerNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Open coursework - DesignBeginnerNew
Pricing Optimization for a Sustainable Fashion Brand
You are provided with historical sales data for similar products, including price, quantity sold, and cost. For each new product, you have estimated demand curves (linear or con…
- Excel Modeling
- Vba Programming
- Optimization
Spreadsheet Modeling and VBA - StrategyBeginnerNew
Reprice the Hero Serum for a Copenhagen Beauty Startup
Using the competitor price list, the customer purchase history, and the willingness-to-pay survey results provided to you, recommend a single new shelf price for the vitamin C s…
- Game Theory
- Pricing Strategy
- Market Analysis
Open coursework - StrategyIntermediateNew
B2B SaaS PLG to Enterprise Transition Campaign
You are a junior marketing strategist at TaskFlow. Develop a communication plan that includes content marketing, targeted ads, and sales enablement materials. Success is measure…
- Brand Repositioning
- Content Marketing
- Sales Enablement
Open coursework - StrategyBeginnerNew
Growth Strategy for a London D2C Cosmetics Brand
Your task is to develop a 12-month retail expansion plan. Analyze the trade-offs between D2C and retail channels, assess the brand's readiness for B2B relationships, and propose…
- Market Analysis
- Financial Modeling
- Go To Market Strategy
Open coursework - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Luxury Service Design
Luxury Brand Management - StrategyBeginnerNew
Launch Plan for GlowSF, a San Francisco Skincare Startup
Working only from the materials provided to you, build a six-month launch plan for GlowSF. Start with the GlowSF Founder Dossier to anchor the budget, product line, and constrai…
- Market Segmentation
- Targeting
- Positioning
Open coursework - StrategyBeginnerNew
Investigate GlowToronto's Pricing to Rebuild Margins
Develop a pricing strategy for GlowToronto's core product line of serums and moisturizers. Begin by analysing the provided GlowToronto transaction dataset to understand how disc…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Open coursework - StrategyBeginnerNew
Plan TaskFlow's Enterprise Entry Against Established Rivals
Working from the TaskFlow company dossier, the enterprise win/loss deal records, and the competitor intelligence pack provided to you, build a strategy for entering the enterpri…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Open coursework - StrategyBeginnerNew
Launch Plan for a Munich Vegan Skincare Brand in Germany
Working from the provided client brief and the synthetic German natural-skincare market dataset, build a complete twelve-month go-to-market plan for the Zero-Waste Serum line. Y…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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