Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- AnalysisIntermediateNew
Go-to-Market Strategy for a B2B SaaS Scale-up
You are a strategy consultant for TaskFlow. The company currently has 2000 self-serve customers (average $500/yr) and wants to target enterprise accounts (average $50k/yr). You …
- Decision Analysis
- Value Of Information
- Monte Carlo Simulation
Decision Analysis under Uncertainty - StrategySeniorNew
Competitive Positioning for a B2B SaaS Scale-Up
Your task is to analyze the competitive landscape, identify FlowSync's unique value proposition for enterprise clients, and propose a go-to-market strategy that transitions from…
- Competitive Analysis
- Positioning
- Go To Market Strategy
Strategic Management (Graduate) - StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy & Elasticity
Digital Strategy and Platforms - StrategyIntermediateNew
Scaling a B2B SaaS Startup from PLG to Enterprise Sales
Your task is to create a business model transition plan for FlowSync. You must define the enterprise value proposition, propose a pricing model (e.g., usage-based, per-seat, tie…
- Product Led Growth
- Enterprise Sales
- Pricing Strategy & Elasticity
Digital Business Models Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Build a Pricing-and-Packaging Proposal for a Developer-Tools Startup
Analyze the current 80 customers (anonymized export provided: usage by metric, plan, MRR, churn risk). Pick a value-metric tied to customer-visible value (likely: monitored serv…
- Pricing Strategy & Elasticity
- Model Packaging
- Three Statement Modeling
Product Management for Software Engineers - StrategyIntermediateNew
Prospect Theory in Pricing for a 40-Person SaaS Scale-Up
You are a pricing strategist at TaskFlow. Your task is to analyze how existing PLG customers (who pay a flat fee) would perceive a move to tiered pricing. Using prospect theory,…
- Prospect Theory
- Loss Aversion
- Framing Effects
Behavioural Finance - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy & Elasticity
- Luxury Distribution
Luxury Brand Management - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics - StrategyIntermediateNew
Pricing Strategy for a B2B SaaS Scale-Up
Your task is to develop a new pricing strategy for TaskFlow as they pivot to enterprise. You have 2 weeks. Constraints: no price increase for existing SMB customers for 6 months…
- Pricing Strategy & Elasticity
- Customer Segmentation
- Competitive Analysis
Strategy (MBA) - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Consumer Behavior - StrategyBeginnerNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- AnalysisBeginnerNew
Pricing Strategy for a Dublin D2C Cosmetics Startup
You are a pricing analyst for Glow Dublin. Using provided sales data, cost breakdowns, and competitor prices, estimate the price elasticity of demand for the serum. Then, recomm…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy & Elasticity
Microeconomics - DesignBeginnerNew
Design the Onboarding for a Consumer-AI Copilot App
You receive: current funnel analytics (1M trial sign-ups over the last 90 days, current activation rate, current D1/D7/D30 retention), a competitor teardown deck, and the founde…
- Product Design
- User Onboarding
- A/B Testing & Experimentation
AI for Business and AI Product Management - StrategyIntermediateNew
Market Entry Strategy for a 40-Person SaaS Scale-up
Your team must develop a market entry strategy for TaskFlow into German manufacturing. Constraints: budget of €500k for first year; must achieve 10 enterprise clients within 12 …
- Market Entry
- Competitive Strategy
- Game Theory
Managerial Economics - StrategyBeginnerNew
SEO Strategy for a Seoul D2C Cosmetics Brand
Your task is to create a comprehensive SEO strategy for GlowSeoul. Conduct keyword research using tools like Google Keyword Planner, analyze competitors, and propose on-page opt…
- SEO
- Keyword Research
- Content Strategy
Digital Marketing - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management - DesignBeginnerNew
From PLG to Enterprise: SaaS Scale-Up Pricing
You are a product manager at TaskFlow. Your task is to propose a new pricing and packaging strategy that includes enterprise tiers, add-ons, and a sales-assisted model. Constrai…
- Pricing Strategy & Elasticity
- Packaging Design
- Product Led Growth
Business Model Innovation - StrategyBeginnerNew
Plan a Self-Improving Sales-Research Agent
Build the v0 agent: given a company URL, it gathers 5 fact bullets (recent news, headcount range, tech stack hints, hiring patterns, a recent leadership change) and drafts a 4-l…
- Ai Agents
- Agent Design
- A/B Testing & Experimentation
AI Agents and LLM-Based Agents - DesignBeginnerNew
Launching a D2C Subscription for a Cosmetics Brand
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinatio…
- Product Design
- Pricing Strategy & Elasticity
- Customer Journey Mapping
Product Management - StrategyBeginnerNew
Go-to-Market Strategy for Dublin D2C Cosmetics Brand
Your task is to develop a comprehensive go-to-market strategy for GlowDublin's entry into the UK. You have 4 weeks to complete this analysis. Constraints: no physical retail sto…
- Market Analysis
- Competitive Analysis
- Go To Market Strategy
Strategy (MBA) - StrategyBeginnerNew
Competitive Strategy for a B2B SaaS Scale-Up Entering Enterprise
As a product strategist, analyze TaskFlow's competitive position in the enterprise project management space. Use competitor profiling and game theory to anticipate competitor re…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Competitive and Competitor Analysis - CodeSeniorNew
Train a GAN for Synthetic Defect Augmentation on a Factory Line
You receive a labeled defect dataset (12 defect types, ranging from 8 to 4,200 examples each), the production classifier, and a starter StyleGAN2-ADA codebase. Train a GAN per r…
- Gans
- Stylegan
- Data Augmentation
Generative AI - DesignBeginnerNew
Pricing Optimization for a Sustainable Fashion Brand
You are provided with historical sales data for similar products, including price, quantity sold, and cost. For each new product, you have estimated demand curves (linear or con…
- Spreadsheet Modeling
- Vba Programming
- Optimization
Spreadsheet Modeling and VBA
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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