Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyBeginnerNew
Plan a Self-Improving Sales-Research Agent
Build the v0 agent: given a company URL, it gathers 5 fact bullets (recent news, headcount range, tech stack hints, hiring patterns, a recent leadership change) and drafts a 4-l…
- LLM Agents
- Agent Design
- Experimentation
Open coursework - StrategyBeginnerNew
Investigate GlowToronto's Pricing to Rebuild Margins
Develop a pricing strategy for GlowToronto's core product line of serums and moisturizers. Begin by analysing the provided GlowToronto transaction dataset to understand how disc…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Open coursework - StrategyIntermediateNew
Investigate FlowSync's Path from Self-Serve to Enterprise Sales
Treat this as a field investigation, not a desk opinion. First, study the publicly observable evidence: the live pricing and packaging pages listed in 'provided_materials' show …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- AnalysisBeginnerNew
CVP Analysis for a 40-Person SaaS Scale-Up
You are a financial analyst at CloudFlow. Given current PLG pricing (€50/user/month, 10,000 users) and cost structure (€200K fixed, €10/user variable), plus planned enterprise t…
- Cvp Analysis
- Break Even Analysis
- Pricing Strategy
Management and Cost Accounting - StrategyIntermediateNew
Market Entry Strategy for TaskFlow into German Manufacturing
Your team must produce a market entry strategy for TaskFlow's move into German manufacturing, working only from the materials you are given: a leadership mandate memo that state…
- Market Entry
- Competitive Strategy
- Game Theory
Open coursework - StrategyBeginnerNew
Design a Three-Tier Pricing Proposal for an Observability Startup
Using the anonymized customer export and the current-pricing memo in the provided materials, design a replacement pricing model and prove it pays. First, analyze the 80 customer…
- Pricing Strategy
- Packaging
- Financial Modeling
Open coursework - StrategyIntermediateNew
Prospect Theory in Pricing for a 40-Person SaaS Scale-Up
You are a pricing strategist at TaskFlow. Your task is to analyze how existing PLG customers (who pay a flat fee) would perceive a move to tiered pricing. Using prospect theory,…
- Prospect Theory
- Loss Aversion
- Framing Effects
Behavioural Finance - Browse challenges
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Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - StrategySeniorNew
Competitive Positioning for a B2B SaaS Scale-Up
Your task is to analyze the competitive landscape, identify FlowSync's unique value proposition for enterprise clients, and propose a go-to-market strategy that transitions from…
- Competitive Analysis
- Positioning
- Go To Market Strategy
Open coursework - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Open coursework - DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Luxury Service Design
Luxury Brand Management Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python
- Pandas
- Simulation
Programming for Business Applications - StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Open coursework - StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Open coursework - CodeIntermediateNew
Fine-Tune a Diffusion Model for a Sustainable-Fashion Mood-Board Tool
You receive around 1,200 curated images of sustainable garments tagged with silhouette and material. Choose a base diffusion model (Stable Diffusion 1.5/2.1 or SDXL) and apply L…
- Diffusion Models
- Lora Fine Tuning
- Image Generation
Deep Generative Models - StrategyBeginnerNew
SEO Growth Strategy for GlowSeoul Skincare Brand
Using the GlowSeoul brand brief, the baseline web analytics readout, the starter keyword dataset, and the competitor snapshot (all provided), design an SEO strategy that raises …
- SEO
- Keyword Research
- Content Strategy
Open coursework - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - StrategySeniorNew
Value Creation Plan for a SaaS Scale-Up
Develop a 100-day value creation plan: analyze current sales funnel, pricing tiers, and customer segments. Propose changes to sales compensation, product packaging, and customer…
- Value Creation
- Saas Metrics
- Pricing Strategy
Private Equity - StrategyBeginnerNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Open coursework - StrategyBeginnerNew
Reprice the Hero Serum for a Copenhagen Beauty Startup
Using the competitor price list, the customer purchase history, and the willingness-to-pay survey results provided to you, recommend a single new shelf price for the vitamin C s…
- Game Theory
- Pricing Strategy
- Market Analysis
Open coursework - StrategyIntermediateNew
Plan TaskFlow's Market Entry into Southeast Asia
Your task is to read the four items in the provided materials and produce a defensible market entry recommendation for TaskFlow's leadership. Using the TaskFlow company case fil…
- Game Theory
- Market Entry
- Competitive Analysis
Open coursework - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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