Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyIntermediateNew
Design a Bundled Pricing Business Case for an Industrial IoT Vendor
Using the company facts in the company case file, the historical deal records in the deal-history dataset, and the required sections listed in the board business case template, …
- Business Case
- Financial Modeling
- Pricing Strategy
Open coursework - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Open coursework - CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python
- Pandas
- Simulation
Programming for Business Applications - AnalysisBeginnerNew
Pricing Strategy for a Singapore D2C Cosmetics Brand
You are a decision analyst hired by Glow Singapore. The CEO wants to set the launch price for a new vitamin C serum. You have estimates of demand at three price points (S$25, S$…
- Decision Trees
- Sensitivity Analysis
- Expected Value
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Launch Plan for GlowSF, a San Francisco Skincare Startup
Working only from the materials provided to you, build a six-month launch plan for GlowSF. Start with the GlowSF Founder Dossier to anchor the budget, product line, and constrai…
- Market Segmentation
- Targeting
- Positioning
Open coursework - ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing - StrategyBeginnerNew
SEO Growth Strategy for GlowSeoul Skincare Brand
Using the GlowSeoul brand brief, the baseline web analytics readout, the starter keyword dataset, and the competitor snapshot (all provided), design an SEO strategy that raises …
- SEO
- Keyword Research
- Content Strategy
Open coursework - StrategyIntermediateNew
Redesign TaskFlow's Pricing to Win Enterprise Without Losing Small Businesses
Working only from the materials provided to you — the customer accounts and usage dataset (taskflow-accounts-usage), the current pricing and packaging brief (taskflow-pricing-br…
- Pricing Strategy
- Segmentation
- Financial Analysis
Open coursework - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- StrategyBeginnerNew
UK Market Entry Strategy for GlowDublin Cosmetics
Develop a complete go-to-market strategy for GlowDublin's launch in the United Kingdom, working only from the materials you have been given: the GlowDublin company snapshot (its…
- Market Analysis
- Competitive Analysis
- Go To Market Strategy
Open coursework - StrategyIntermediateNew
Market Entry Strategy for TaskFlow into German Manufacturing
Your team must produce a market entry strategy for TaskFlow's move into German manufacturing, working only from the materials you are given: a leadership mandate memo that state…
- Market Entry
- Competitive Strategy
- Game Theory
Open coursework - AnalysisBeginnerNew
Field Pricing Investigation for Glow Dublin's Vitamin C Serum
Treat this as a pricing investigation with two evidence sources and nothing else. First, work the company's own history: from the 'sales-history' dataset, estimate the price ela…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy
Open coursework - StrategyBeginnerNew
Plan TaskFlow's Enterprise Entry Against Established Rivals
Working from the TaskFlow company dossier, the enterprise win/loss deal records, and the competitor intelligence pack provided to you, build a strategy for entering the enterpri…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Open coursework Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyBeginnerNew
Design a Weekly Dynamic Pricing Strategy for GlowVienna
Design a weekly dynamic pricing strategy for GlowVienna's flagship serum that the team could realistically operate. Ground your work in the three materials provided: the histori…
- Pricing Strategy
- Demand Forecasting
- Data Analysis
Open coursework - DesignFoundationalNew
Digital Transformation for a Legacy Luxury Hotel
Design a digital strategy for the hotel's guest experience. Constraints: no changes to the physical property; budget of €500,000; must integrate with existing PMS. Success means…
- Customer Journey Mapping
- Digital Strategy
- Luxury Service Design
Luxury Brand Management - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a Product-Led SaaS Scale-up
Acting as TaskFlow's first enterprise marketing hire, write a complete enterprise sales playbook for a brand-new team of three sales representatives. Ground your ideal-customer …
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Open coursework - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Open coursework - DesignBeginnerNew
Pricing Optimization for a Sustainable Fashion Brand
You are provided with historical sales data for similar products, including price, quantity sold, and cost. For each new product, you have estimated demand curves (linear or con…
- Excel Modeling
- Vba Programming
- Optimization
Spreadsheet Modeling and VBA - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - AnalysisIntermediateNew
Go-to-Market Strategy for a B2B SaaS Scale-up
You are a strategy consultant for TaskFlow. The company currently has 2000 self-serve customers (average $500/yr) and wants to target enterprise accounts (average $50k/yr). You …
- Decision Analysis
- Value Of Information
- Monte Carlo Simulation
Decision Analysis under Uncertainty - StrategyIntermediateNew
Pricing a Public Good: City Bike-Sharing System
You are to recommend a pricing structure (subscription, per-ride, or hybrid) and specific price points. Consider that the system is a quasi-public good: non-rival but excludable…
- Public Goods
- Pricing Strategy
- Cost Benefit Analysis
Open coursework - AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - StrategyBeginnerNew
Reprice the Hero Serum for a Copenhagen Beauty Startup
Using the competitor price list, the customer purchase history, and the willingness-to-pay survey results provided to you, recommend a single new shelf price for the vitamin C s…
- Game Theory
- Pricing Strategy
- Market Analysis
Open coursework - StrategyBeginnerNew
Key Account Strategy for a Dublin B2B SaaS Scale-up
Your task is to develop a comprehensive key account strategy. You will analyze the company's current PLG strengths and identify gaps for enterprise sales. Define a scoring syste…
- B2B Marketing
- Key Account Management
- Market Segmentation
Business-to-Business Marketing - CodeIntermediateNew
Fine-Tune a Diffusion Model for a Sustainable-Fashion Mood-Board Tool
You receive around 1,200 curated images of sustainable garments tagged with silhouette and material. Choose a base diffusion model (Stable Diffusion 1.5/2.1 or SDXL) and apply L…
- Diffusion Models
- Lora Fine Tuning
- Image Generation
Deep Generative Models
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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