Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyBeginnerNew
Growth Strategy for an Amsterdam D2C Cosmetics Startup
Your task is to analyze GlowUp Naturals' current performance, assess the offline retail opportunity (e.g., partnerships with Sephora or independent boutiques), and propose a pha…
- Market Analysis
- Three Statement Modeling
- Channel Strategy
Management Consulting - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Business-to-Business Marketing - AnalysisBeginnerNew
Dynamic Pricing for a Vienna D2C Cosmetics Brand
Your task is to develop a dynamic pricing model for GlowVienna's top-selling serum. You must analyze historical sales data (provided), competitor pricing, and demand patterns. P…
- Pricing Strategy & Elasticity
- Demand Forecasting
- Data Analysis
Pricing and Revenue Management - AnalysisBeginnerNew
Pricing Strategy for a Dublin D2C Cosmetics Startup
You are a pricing analyst for Glow Dublin. Using provided sales data, cost breakdowns, and competitor prices, estimate the price elasticity of demand for the serum. Then, recomm…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy & Elasticity
Microeconomics Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Enterprise Sales Playbook for a PLG SaaS Scale-up
As the first enterprise marketing hire at TaskFlow, create a sales playbook for the new enterprise sales team. The playbook must cover: ideal customer profile (ICP) for enterpri…
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Marketing (MBA) - StrategyIntermediateNew
Build a Business Case for a Hardware-Software Bundle at an IoT Vendor
Build a 5-year financial model (Excel or Google Sheets) covering 3 scenarios: hardware-only, SaaS-only, bundled-per-asset. Account for hardware-revenue recognition (upfront vs a…
- Business Case
- Three Statement Modeling
- Pricing Strategy & Elasticity
Product Management for Software Engineers - StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy & Elasticity
Digital Strategy and Platforms - ResearchSeniorNew
Buying Behavior Analysis for a Dutch Sustainable Packaging Startup
Your task is to investigate the B2B buying process for sustainable packaging. You will design a semi-structured interview guide based on the buying center framework. Recruit and…
- B2B Marketing
- Buying Behavior
- Qualitative Research
Business-to-Business Marketing - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management - AnalysisIntermediateNew
Go-to-Market Strategy for a B2B SaaS Scale-up
You are a strategy consultant for TaskFlow. The company currently has 2000 self-serve customers (average $500/yr) and wants to target enterprise accounts (average $50k/yr). You …
- Decision Analysis
- Value Of Information
- Monte Carlo Simulation
Decision Analysis under Uncertainty - StrategyIntermediateNew
Prospect Theory in Pricing for a 40-Person SaaS Scale-Up
You are a pricing strategist at TaskFlow. Your task is to analyze how existing PLG customers (who pay a flat fee) would perceive a move to tiered pricing. Using prospect theory,…
- Prospect Theory
- Loss Aversion
- Framing Effects
Behavioural Finance - StrategyIntermediateNew
Scaling a B2B SaaS Startup from PLG to Enterprise Sales
Your task is to create a business model transition plan for FlowSync. You must define the enterprise value proposition, propose a pricing model (e.g., usage-based, per-seat, tie…
- Product Led Growth
- Enterprise Sales
- Pricing Strategy & Elasticity
Digital Business Models Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- AnalysisBeginnerNew
Pricing Strategy for a Singapore D2C Cosmetics Brand
You are a decision analyst hired by Glow Singapore. The CEO wants to set the launch price for a new vitamin C serum. You have estimates of demand at three price points (S$25, S$…
- Decision Trees
- Sensitivity & Scenario Analysis
- Expected Value
Decision Analysis under Uncertainty - CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python Or Javascript
- Pandas
- Simulation
Programming for Business Applications - CodeIntermediateNew
Fine-Tune a Diffusion Model for a Sustainable-Fashion Mood-Board Tool
You receive around 1,200 curated images of sustainable garments tagged with silhouette and material. Choose a base diffusion model (Stable Diffusion 1.5/2.1 or SDXL) and apply L…
- Diffusion Models
- Fine Tuning
- Ai Image Generation
Deep Generative Models - StrategyBeginnerNew
Launch Strategy for a San Francisco D2C Cosmetics Startup
Your task is to create a detailed marketing launch plan for GlowSF. You must identify the most viable target segment, craft a unique value proposition, and design a marketing mi…
- Market Segmentation
- Targeting
- Positioning
Marketing Principles - StrategyBeginnerNew
Growth Strategy for a London D2C Cosmetics Brand
Your task is to develop a 12-month retail expansion plan. Analyze the trade-offs between D2C and retail channels, assess the brand's readiness for B2B relationships, and propose…
- Market Analysis
- Three Statement Modeling
- Go To Market Strategy
Entrepreneurship and New Venture Creation - StrategyBeginnerNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Consumer Behavior - StrategyIntermediateNew
Market Entry Strategy for a 40-Person SaaS Scale-up
Your team must develop a market entry strategy for TaskFlow into German manufacturing. Constraints: budget of €500k for first year; must achieve 10 enterprise clients within 12 …
- Market Entry
- Competitive Strategy
- Game Theory
Managerial Economics - StrategyIntermediateNew
Yield Management for a Boutique Hotel Chain
Your task is to create a yield management strategy for NordicStays. You will analyze historical booking data (provided) to identify demand patterns, price sensitivity, and booki…
- Yield Management
- Revenue Optimization
- Forecasting
Pricing and Revenue Management - AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - StrategyBeginnerNew
Plan a Self-Improving Sales-Research Agent
Build the v0 agent: given a company URL, it gathers 5 fact bullets (recent news, headcount range, tech stack hints, hiring patterns, a recent leadership change) and drafts a 4-l…
- Ai Agents
- Agent Design
- A/B Testing & Experimentation
AI Agents and LLM-Based Agents - StrategyBeginnerNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Leadership Communication
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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