Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyIntermediateNew
Pricing a Public Good: City Bike-Sharing System
You are to recommend a pricing structure (subscription, per-ride, or hybrid) and specific price points. Consider that the system is a quasi-public good: non-rival but excludable…
- Public Goods
- Pricing Strategy
- Cost Benefit Analysis
Open coursework - CodeSeniorNew
Train a GAN for Synthetic Defect Augmentation on a Factory Line
You receive a labeled defect dataset (12 defect types, ranging from 8 to 4,200 examples each), the production classifier, and a starter StyleGAN2-ADA codebase. Train a GAN per r…
- Gans
- Stylegan
- Data Augmentation
Open coursework - StrategyBeginnerNew
Reposition a 50-Year-Old German Gummy Maker for Gen Z
Using the four provided materials, develop a repositioning strategy and present it as a decision-ready package. Read the company case file to understand the heritage, portfolio,…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Open coursework - StrategyIntermediateNew
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strateg…
- Competitive Analysis
- Product Led Growth
- Enterprise Sales
Marketing Strategy Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Design a Yield Management Framework for NordicStays
Design a yield management framework for NordicStays and present it as a proposal the executive team can act on. Work only from the three materials you are given: the historical …
- Yield Management
- Revenue Optimization
- Forecasting
Open coursework - CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python
- Pandas
- Simulation
Programming for Business Applications
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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