Strategy
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
FreeVerified credential3 weeksAdvanced
Overview
What this challenge is about.
Your task is to develop a competitive strategy for TaskFlow's enterprise push. Analyze the competitive landscape, identify key differentiators, and propose a positioning strategy. Define a sales and marketing approach that leverages their PLG strengths. Success is a strategy that can increase enterprise revenue by 30% in 12 months without cannibalizing SMB sales.
CredentialBlockchain-anchored
ShareableLinkedIn-ready
LanguageEnglish
PaceSelf-paced
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow successfully compete in the enterprise segment without alienating its core SMB user base?
Earning criteria — what you'll demonstrate
- Apply competitive strategy frameworks (Porter's Generic Strategies, Blue Ocean)
- Analyze the trade-offs between PLG and enterprise sales motions
- Develop a differentiated positioning for a dual-market strategy
- Design a go-to-market plan for upmarket expansion
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.