Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket

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Overview

What this challenge is about.

You analyze a B2B SaaS platform’s enterprise push, propose a positioning strategy, and earn a verifiable certificate.

The scenario

TaskFlow offers project management software with strong collaboration features. They have 500,000 SMB users and $5M ARR. Enterprise competitors have deeper integrations and compliance features.

CredentialBlockchain-anchored

ShareableLinkedIn-ready

LanguageEnglish

PaceSelf-paced

The Brief

What you'll do, and what you'll demonstrate.

How can TaskFlow successfully compete in the enterprise segment without alienating its core SMB user base?

Earning criteria — what you'll demonstrate

Apply competitive strategy frameworks (Porter's Generic Strategies, Blue Ocean)
Analyze the trade-offs between PLG and enterprise sales motions
Develop a differentiated positioning for a dual-market strategy
Design a go-to-market plan for upmarket expansion

Program Fit

Where this fits in your program.

Sharpens the same skills your degree expects you to demonstrate.

Marketing Strategy

Master · Marketing

Strong alignment

This challenge maps to Marketing Strategy at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.

Skills

Skills you'll demonstrate.

Each one shows up on your verified credential.

Careers

Career paths this challenge builds toward

Completing this challenge demonstrates skills that transfer directly to these roles:

Career paths this builds toward

Canonical roles

Strategy Analyst
Strategy analysts answer the questions executives can't fully articulate yet. Should we enter this market? What is this competitor really doing? How big is the opportunity, and how would we know? The toolkit — MECE structures, Porter's Five Forces, market sizing — exists to keep your thinking honest when the data is incomplete, which it always is. You'll spend serious time in Excel and SQL, and learn to use ChatGPT for synthesis without outsourcing the actual argument. Strong analysts develop a sense for which question, when answered well, would change the decision. Students who enjoyed case competitions and also liked debugging a spreadsheet at 1 a.m. often find this role suits them. Growth comes from working on real strategic questions where being wrong has consequences.
Strategy & Consulting

One more thing

You can put a credential on your CV by Friday.

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