Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket
Overview
What this challenge is about.
Competitive Strategy for a B2B SaaS Scale-Up Moving Upmarket. Advanced challenge in strategy. Developing strategies for real business problems, earn a blockc...
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow successfully compete in the enterprise segment without alienating its core SMB user base?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply competitive strategy frameworks (Porter's Generic Strategies, Blue Ocean)
- Analyze the trade-offs between PLG and enterprise sales motions
- Develop a differentiated positioning for a dual-market strategy
- Design a go-to-market plan for upmarket expansion
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Marketing Strategy
Master · Marketing
Strong alignment
This challenge maps to Marketing Strategy at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Competitive Analysis
Assess competitor strategies and positioning to inform business decisions.
- Product Led Growth
Apply product led growth to solve real industry problems and demonstrate production-level capability.
- Enterprise Sales
Apply enterprise sales to solve real industry problems and demonstrate production-level capability.
- Positioning
Apply positioning to solve real industry problems and demonstrate production-level capability.
- Go To Market Strategy
Apply go to market strategy to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: