Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy - StrategySeniorNew
Value Creation Plan for a SaaS Scale-Up
Develop a 100-day value creation plan: analyze current sales funnel, pricing tiers, and customer segments. Propose changes to sales compensation, product packaging, and customer…
- Value Creation
- Saas Metrics
- Pricing Strategy
Private Equity - StrategyBeginnerNew
SEO Growth Strategy for GlowSeoul Skincare Brand
Using the GlowSeoul brand brief, the baseline web analytics readout, the starter keyword dataset, and the competitor snapshot (all provided), design an SEO strategy that raises …
- SEO
- Keyword Research
- Content Strategy
Open coursework - StrategyIntermediateNew
Enterprise Sales Enablement for a PLG SaaS Scale-up
Your team is tasked with creating a sales enablement playbook for TaskFlow's transition to enterprise sales. Analyze the enterprise buying journey (e.g., roles, pain points, inf…
- Buyer Persona Development
- B2B Marketing
- Sales Enablement
Open coursework Develop in-demand professional skills.
Each challenge names the skills it strengthens. Over time, your profile fills with the competences a hiring manager would actually look for.
Why Ewance
- StrategyIntermediateNew
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up
You are a growth strategist at TaskFlow. Your task is to propose a strategy to acquire enterprise customers without alienating the existing PLG base. Constraints: limited sales …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - AnalysisIntermediateNew
Go-to-Market Strategy for a B2B SaaS Scale-up
You are a strategy consultant for TaskFlow. The company currently has 2000 self-serve customers (average $500/yr) and wants to target enterprise accounts (average $50k/yr). You …
- Decision Analysis
- Value Of Information
- Monte Carlo Simulation
Decision Analysis under Uncertainty - StrategyIntermediateNew
Design a Bundled Pricing Business Case for an Industrial IoT Vendor
Using the company facts in the company case file, the historical deal records in the deal-history dataset, and the required sections listed in the board business case template, …
- Business Case
- Financial Modeling
- Pricing Strategy
Open coursework - AnalysisBeginnerNew
CVP Analysis for a 40-Person SaaS Scale-Up
You are a financial analyst at CloudFlow. Given current PLG pricing (€50/user/month, 10,000 users) and cost structure (€200K fixed, €10/user variable), plus planned enterprise t…
- Cvp Analysis
- Break Even Analysis
- Pricing Strategy
Management and Cost Accounting - Browse challenges
Explore role
Strategy Analyst
Frame the business question, model the options, build the recommendation. From market sizing to competitive analysis, this role is where strategy consulting meets in-house decision-making.
- StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Open coursework - StrategyIntermediateNew
Market Entry Strategy for TaskFlow into German Manufacturing
Your team must produce a market entry strategy for TaskFlow's move into German manufacturing, working only from the materials you are given: a leadership mandate memo that state…
- Market Entry
- Competitive Strategy
- Game Theory
Open coursework - StrategyIntermediateNew
Prospect Theory in Pricing for a 40-Person SaaS Scale-Up
You are a pricing strategist at TaskFlow. Your task is to analyze how existing PLG customers (who pay a flat fee) would perceive a move to tiered pricing. Using prospect theory,…
- Prospect Theory
- Loss Aversion
- Framing Effects
Behavioural Finance - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Open coursework Get recognized by recruiters and employers.
Credentials are blockchain-anchored via LearnCoin — tamper-evident, portable, link-shareable on LinkedIn and beyond.
Why Ewance
- AnalysisIntermediateNew
Data-Driven Customer Segmentation for a SaaS Scale-Up
Using provided anonymized customer data (firmographics, usage patterns, and purchase history), perform cluster analysis to segment the customer base. Develop a targeting strateg…
- Customer Segmentation
- Cluster Analysis
- Data Analytics
Marketing Management - CodeIntermediateNew
Fine-Tune a Diffusion Model for a Sustainable-Fashion Mood-Board Tool
You receive around 1,200 curated images of sustainable garments tagged with silhouette and material. Choose a base diffusion model (Stable Diffusion 1.5/2.1 or SDXL) and apply L…
- Diffusion Models
- Lora Fine Tuning
- Image Generation
Deep Generative Models - StrategySeniorNew
Competitive Positioning for a B2B SaaS Scale-Up
Your task is to analyze the competitive landscape, identify FlowSync's unique value proposition for enterprise clients, and propose a go-to-market strategy that transitions from…
- Competitive Analysis
- Positioning
- Go To Market Strategy
Open coursework - StrategyBeginnerNew
Launch a Direct-to-Consumer Subscription Box for a Skincare Brand
Using the twelve-month order-history dataset, derive which products repeat buyers actually return for and what each item costs versus what it sells for, so your curation and mar…
- Product Design
- Pricing Strategy
- Customer Journey Mapping
Open coursework - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Open coursework - StrategyIntermediateNew
Redesign TaskFlow's Pricing to Win Enterprise Without Losing Small Businesses
Working only from the materials provided to you — the customer accounts and usage dataset (taskflow-accounts-usage), the current pricing and packaging brief (taskflow-pricing-br…
- Pricing Strategy
- Segmentation
- Financial Analysis
Open coursework - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a Product-Led SaaS Scale-up
Acting as TaskFlow's first enterprise marketing hire, write a complete enterprise sales playbook for a brand-new team of three sales representatives. Ground your ideal-customer …
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Open coursework - StrategyBeginnerNew
Growth Strategy for an Amsterdam D2C Cosmetics Startup
Your task is to analyze GlowUp Naturals' current performance, assess the offline retail opportunity (e.g., partnerships with Sephora or independent boutiques), and propose a pha…
- Market Analysis
- Financial Modeling
- Channel Strategy
Open coursework - StrategyBeginnerNew
Design a Weekly Dynamic Pricing Strategy for GlowVienna
Design a weekly dynamic pricing strategy for GlowVienna's flagship serum that the team could realistically operate. Ground your work in the three materials provided: the histori…
- Pricing Strategy
- Demand Forecasting
- Data Analysis
Open coursework - StrategyIntermediateNew
Plan TaskFlow's Market Entry into Southeast Asia
Your task is to read the four items in the provided materials and produce a defensible market entry recommendation for TaskFlow's leadership. Using the TaskFlow company case fil…
- Game Theory
- Market Entry
- Competitive Analysis
Open coursework - StrategyIntermediateNew
Investigate FlowSync's Path from Self-Serve to Enterprise Sales
Treat this as a field investigation, not a desk opinion. First, study the publicly observable evidence: the live pricing and packaging pages listed in 'provided_materials' show …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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