Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyBeginnerNew
Go-to-Market Strategy for a Munich D2C Cosmetics Brand
As a marketing consultant for Glow Naturals, develop a comprehensive go-to-market strategy for their new 'Zero-Waste Serum' line. The budget is €500k for the first year. Success…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Marketing (MBA) - StrategyBeginnerNew
Go-to-Market Strategy for a San Francisco D2C Cosmetics Brand
Your task is to develop a go-to-market strategy for GlowSF. Conduct a market analysis of the D2C cosmetics landscape in San Francisco, Los Angeles, and New York. Define a unique…
- Market Analysis
- Brand Positioning
- Go To Market Strategy
Marketing Strategy - StrategyBeginnerNew
Growth Strategy for a London D2C Cosmetics Brand
Your task is to develop a 12-month retail expansion plan. Analyze the trade-offs between D2C and retail channels, assess the brand's readiness for B2B relationships, and propose…
- Market Analysis
- Three Statement Modeling
- Go To Market Strategy
Entrepreneurship and New Venture Creation - StrategyIntermediateNew
Brand Repositioning for a Legacy Fashion Retailer
Your task is to develop a brand repositioning strategy for Classic Threads. Conduct a brand audit, analyze consumer perceptions, and define a new brand identity. Propose a marke…
- Brand Audit
- Consumer Insights
- Brand Positioning
Marketing Strategy Practice your coursework on real scenarios.
Every challenge is shaped from real industry context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyIntermediateNew
Rebranding a Dubai D2C Cosmetics Brand for China
You are a brand consultant hired by GlowDubai. Your task is to create a comprehensive global brand strategy for entering China. Constraints: budget of AED 2M for the first year,…
- Global Branding
- Market Entry Strategy
- Cross Cultural Marketing
Global Brand Management - StrategyIntermediateNew
Revitalize a Heritage Swiss Watch Brand
Your task is to create a 3-year brand revitalization plan. Constraints: no price reduction below CHF 2,000; must maintain Swiss-made certification; budget of CHF 5 million for m…
- Brand Positioning
- Luxury Marketing Mix
- Consumer Insights
Luxury Brand Management - StrategyBeginnerNew
Repositioning a D2C Cosmetics Brand for Gen Z
Your task is to develop a leadership communication plan for the founder to reposition the brand. This includes a revised brand story, a key message framework for social media an…
- Storytelling
- Brand Positioning
- Audience Analysis
Leadership Communication - StrategyBeginnerNew
Growth Strategy for an Amsterdam D2C Cosmetics Startup
Your task is to analyze GlowUp Naturals' current performance, assess the offline retail opportunity (e.g., partnerships with Sephora or independent boutiques), and propose a pha…
- Market Analysis
- Three Statement Modeling
- Channel Strategy
Management Consulting - Browse challenges
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Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.