Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
- StrategyBeginnerNew
Reposition a 50-Year-Old German Gummy Maker for Gen Z
Using the four provided materials, develop a repositioning strategy and present it as a decision-ready package. Read the company case file to understand the heritage, portfolio,…
- Strategic Marketing
- Segmentation Targeting Positioning
- Marketing Mix
Open coursework - StrategyBeginnerNew
Launch Plan for GlowSF, a San Francisco Skincare Startup
Working only from the materials provided to you, build a six-month launch plan for GlowSF. Start with the GlowSF Founder Dossier to anchor the budget, product line, and constrai…
- Market Segmentation
- Targeting
- Positioning
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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