Business
Marketing & Brand Challenges
Marketing & Brand challenges put you inside the work of building demand and shaping how a brand is seen. You'll develop skills in Brand Positioning, Audience Segmentation and Audience Personas, Content Marketing and SEO, and shape launches with Go-to-Market Strategy and the Marketing Mix (4 Ps).
From there you'll handle the harder edges — Attribution modeling, CAC/LTV unit economics, Pricing strategy & elasticity, and Marketing Mix Modeling — running A/B testing & experimentation in Google Analytics 4 and producing creative with AI image generation the way modern marketing teams do. Each challenge you solve earns a verified credential you can share with recruiters.
Recommended Challenges
· Pricing strategy & elasticity Clear- StrategyIntermediateNew
Investigate FlowSync's Path from Self-Serve to Enterprise Sales
Treat this as a field investigation, not a desk opinion. First, study the publicly observable evidence: the live pricing and packaging pages listed in 'provided_materials' show …
- Product Led Growth
- Enterprise Sales
- Pricing Strategy
Open coursework - StrategyBeginnerNew
Reprice the Hero Serum for a Copenhagen Beauty Startup
Using the competitor price list, the customer purchase history, and the willingness-to-pay survey results provided to you, recommend a single new shelf price for the vitamin C s…
- Game Theory
- Pricing Strategy
- Market Analysis
Open coursework - StrategyIntermediateNew
Redesign TaskFlow's Pricing to Win Enterprise Without Losing Small Businesses
Working only from the materials provided to you — the customer accounts and usage dataset (taskflow-accounts-usage), the current pricing and packaging brief (taskflow-pricing-br…
- Pricing Strategy
- Segmentation
- Financial Analysis
Open coursework - AnalysisBeginnerNew
Pricing Strategy for a Singapore D2C Cosmetics Brand
You are a decision analyst hired by Glow Singapore. The CEO wants to set the launch price for a new vitamin C serum. You have estimates of demand at three price points (S$25, S$…
- Decision Trees
- Sensitivity Analysis
- Expected Value
Open coursework Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Design a Weekly Dynamic Pricing Strategy for GlowVienna
Design a weekly dynamic pricing strategy for GlowVienna's flagship serum that the team could realistically operate. Ground your work in the three materials provided: the histori…
- Pricing Strategy
- Demand Forecasting
- Data Analysis
Open coursework - StrategyIntermediateNew
Market Entry Strategy for TaskFlow into German Manufacturing
Your team must produce a market entry strategy for TaskFlow's move into German manufacturing, working only from the materials you are given: a leadership mandate memo that state…
- Market Entry
- Competitive Strategy
- Game Theory
Open coursework - StrategyIntermediateNew
Build an Enterprise Sales Playbook for a Product-Led SaaS Scale-up
Acting as TaskFlow's first enterprise marketing hire, write a complete enterprise sales playbook for a brand-new team of three sales representatives. Ground your ideal-customer …
- Sales Playbook
- Product Led Growth
- Enterprise Sales
Open coursework - StrategyBeginnerNew
Launch a Direct-to-Consumer Subscription Box for a Skincare Brand
Using the twelve-month order-history dataset, derive which products repeat buyers actually return for and what each item costs versus what it sells for, so your curation and mar…
- Product Design
- Pricing Strategy
- Customer Journey Mapping
Open coursework - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- DesignBeginnerNew
Pricing Optimization for a Sustainable Fashion Brand
You are provided with historical sales data for similar products, including price, quantity sold, and cost. For each new product, you have estimated demand curves (linear or con…
- Excel Modeling
- Vba Programming
- Optimization
Spreadsheet Modeling and VBA - StrategyIntermediateNew
Rebranding for a 40-Person SaaS Scale-Up Moving from PLG to Enterprise
Your team must develop a rebranding strategy for TaskFlow. This includes a new brand identity (name, logo, messaging), a revised pricing model, and a sales enablement plan. Cons…
- Brand Strategy
- Positioning
- Pricing Strategy
Open coursework - StrategyIntermediateNew
Prospect Theory in Pricing for a 40-Person SaaS Scale-Up
You are a pricing strategist at TaskFlow. Your task is to analyze how existing PLG customers (who pay a flat fee) would perceive a move to tiered pricing. Using prospect theory,…
- Prospect Theory
- Loss Aversion
- Framing Effects
Behavioural Finance - ResearchIntermediateNew
Conjoint Analysis for Sustainable Fashion Brand
You will design a choice-based conjoint (CBC) survey with 4 attributes (price, material, color options, warranty) each with 3-4 levels. You must collect responses from at least …
- Conjoint Analysis
- Survey Design
- Multinomial Logit
Marketing Analytics Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyBeginnerNew
Launch Plan for a Munich Vegan Skincare Brand in Germany
Working from the provided client brief and the synthetic German natural-skincare market dataset, build a complete twelve-month go-to-market plan for the Zero-Waste Serum line. Y…
- Go To Market Strategy
- Customer Segmentation
- Brand Positioning
Open coursework - StrategyIntermediateNew
Plan TaskFlow's Market Entry into Southeast Asia
Your task is to read the four items in the provided materials and produce a defensible market entry recommendation for TaskFlow's leadership. Using the TaskFlow company case fil…
- Game Theory
- Market Entry
- Competitive Analysis
Open coursework - StrategyBeginnerNew
Investigate GlowToronto's Pricing to Rebuild Margins
Develop a pricing strategy for GlowToronto's core product line of serums and moisturizers. Begin by analysing the provided GlowToronto transaction dataset to understand how disc…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Open coursework - StrategyIntermediateNew
Redesign TaskFlow's Pricing for an Enterprise Pivot
Working only from the four items in provided_materials, build TaskFlow's next pricing structure. Examine the de-identified account dataset to define meaningful customer segments…
- Pricing Strategy
- Customer Segmentation
- Competitive Analysis
Open coursework - StrategyBeginnerNew
Design a Three-Tier Pricing Proposal for an Observability Startup
Using the anonymized customer export and the current-pricing memo in the provided materials, design a replacement pricing model and prove it pays. First, analyze the 80 customer…
- Pricing Strategy
- Packaging
- Financial Modeling
Open coursework - StrategyIntermediateNew
Pricing a Public Good: City Bike-Sharing System
You are to recommend a pricing structure (subscription, per-ride, or hybrid) and specific price points. Consider that the system is a quasi-public good: non-rival but excludable…
- Public Goods
- Pricing Strategy
- Cost Benefit Analysis
Open coursework - StrategyBeginnerNew
Redesign TaskFlow's Pricing to Win Enterprise Customers
Using the company brief, the current-accounts dataset, and the enterprise-requirements brief provided, design a new pricing-and-packaging strategy for TaskFlow that adds enterpr…
- Pricing Strategy
- Packaging Design
- Product Led Growth
Open coursework - CodeIntermediateNew
Designing a Dynamic Pricing Engine for a Ride-Hailing Startup
Your team is given a dataset of historical rides (timestamp, pickup location zone, demand level, available drivers). You must design a pricing algorithm that: (1) uses a multipl…
- Python
- Pandas
- Simulation
Programming for Business Applications - StrategyIntermediateNew
Design a Bundled Pricing Business Case for an Industrial IoT Vendor
Using the company facts in the company case file, the historical deal records in the deal-history dataset, and the required sections listed in the board business case template, …
- Business Case
- Financial Modeling
- Pricing Strategy
Open coursework - AnalysisBeginnerNew
Field Pricing Investigation for Glow Dublin's Vitamin C Serum
Treat this as a pricing investigation with two evidence sources and nothing else. First, work the company's own history: from the 'sales-history' dataset, estimate the price ela…
- Demand Elasticity
- Cost Analysis
- Pricing Strategy
Open coursework - StrategySeniorNew
Value Creation Plan for a SaaS Scale-Up
Develop a 100-day value creation plan: analyze current sales funnel, pricing tiers, and customer segments. Propose changes to sales compensation, product packaging, and customer…
- Value Creation
- Saas Metrics
- Pricing Strategy
Private Equity - AnalysisIntermediateNew
Channel Partner Program for a Munich Industrial Sensor Manufacturer
Your task is to create a new channel partner program. You will analyze sales data from the past 2 years (provided in a CSV with 10,000 transactions) to identify top-performing p…
- B2B Marketing
- Channel Management
- Data Analysis
Open coursework
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
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