Field Pricing Investigation for Glow Dublin's Vitamin C Serum
Overview
What this challenge is about.
Analyze sales data and competitor Vitamin C serums to model profit, run break-even, and stress-test your price. Earn a verifiable certificate.
The scenario
Glow Dublin is an independent direct-to-consumer skincare brand operating out of Dublin, competing in Ireland's crowded online beauty market where Vitamin C serums are a high-traffic, heavily-compared category. Its eco-conscious positioning means price moves carry brand risk as well as margin consequences.
The Brief
What you'll do, and what you'll demonstrate.
Determine the optimal price for Glow Dublin's Vitamin C serum that restores gross margin without a significant loss of market share.
Earning criteria — what you'll demonstrate
- Estimate price elasticity of demand from real transaction history while controlling for promotional periods
- Build a cost-aware profit and break-even model that links price, volume, and margin
- Translate publicly observable competitor pricing into a defensible market-position benchmark
- Run sensitivity scenarios and communicate a single pricing recommendation with its risks to a non-technical founder
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Demand Elasticity
Apply demand elasticity to solve real industry problems and demonstrate production-level capability.
- Cost Analysis
Apply cost analysis to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Break Even Analysis
Apply break even analysis to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Pricing Analyst
This challenge mirrors the core pricing-analyst workflow: estimating how customers respond to price, modelling the margin impact, and defending a single number to leadership. You leave with a portfolio-ready pricing model and memo grounded in real demand and cost data.
This challenge sharpens
- demand-elasticity
- cost-analysis
- pricing-strategy
Direct-to-Consumer Commercial Analyst
Direct-to-consumer brands live and die by unit economics. By tying break-even math to observed market prices and demand response, you practise exactly the commercial-analysis judgement these brands hire for when setting prices and protecting margin.
This challenge sharpens
- break-even-analysis
- cost-analysis
- pricing-strategy
Revenue & Margin Strategist
Revenue strategists balance growth against profitability under competitive pressure. This investigation builds the muscle of quantifying elasticity, stress-testing scenarios, and recommending a price that holds share while restoring margin.
This challenge sharpens
- demand-elasticity
- pricing-strategy
- break-even-analysis