Prospect Theory in Pricing for a 40-Person SaaS Scale-Up
Overview
What this challenge is about.
Prospect Theory in Pricing for a 40-Person SaaS Scale-Up. Advanced challenge in strategy. Developing strategies for real business problems, earn a blockchain...
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow implement tiered pricing for enterprise customers without triggering loss aversion and high churn among existing PLG users?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply prospect theory to real-world pricing decisions
- Design framing strategies to mitigate loss aversion in customer transitions
- Analyze trade-offs between revenue optimization and customer retention
- Integrate behavioral insights with traditional pricing models
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Behavioural Finance
Master · Finance
Strong alignment
This challenge maps to Behavioural Finance at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Prospect Theory
Apply prospect theory to solve real industry problems and demonstrate production-level capability.
- Loss Aversion
Apply loss aversion to solve real industry problems and demonstrate production-level capability.
- Framing Effects
Apply framing effects to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Behavioral Economics
Apply behavioral economics to solve real industry problems and demonstrate production-level capability.
- Customer Segmentation
Apply customer segmentation to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: