Investigate FlowSync's Path from Self-Serve to Enterprise Sales
Overview
What this challenge is about.
Analyze FlowSync’s usage data to find enterprise accounts, then design a hybrid sales model. Earn a verifiable certificate.
The scenario
FlowSync is a Singapore-based startup of roughly 40 people whose project management tool is adopted bottom-up by small teams who sign up and pay online without sales contact. It now faces the classic product-led growth ceiling: the largest, highest-value buyers want enterprise controls and human guidance the company has never offered.
The Brief
What you'll do, and what you'll demonstrate.
How can FlowSync evolve its business model to capture enterprise value while preserving the self-serve, product-led engine that drives its growth?
Earning criteria — what you'll demonstrate
- Translate observable evidence from real public pricing pages into a structured packaging and gating strategy
- Use account and usage data to identify latent enterprise demand and size a revenue opportunity
- Design a hybrid business model that lets product-led growth and enterprise sales coexist without channel conflict
- Propose a pricing model that raises average revenue per customer while protecting the existing small-team base
- Define the activities, resources, and roles required to stand up an enterprise sales motion in a 40-person company
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Product Led Growth
Apply product led growth to solve real industry problems and demonstrate production-level capability.
- Enterprise Sales
Apply enterprise sales to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Business Model Canvas
Apply business model canvas to solve real industry problems and demonstrate production-level capability.
- Go To Market Strategy
Apply go to market strategy to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Growth Strategist
Mirrors the core growth-strategy job: reading market evidence and product data to design how a company should grow, then pricing and packaging the offer so revenue per customer rises without churning the existing base.
This challenge sharpens
- product-led-growth
- pricing-strategy
- business-model-canvas
Head of Revenue / GTM Lead
Builds the muscle a revenue leader needs: standing up an enterprise sales motion alongside a self-serve engine, defining the activities and resources, and making a credible case for the investment to leadership.
This challenge sharpens
- enterprise-sales
- go-to-market-strategy
- pricing-strategy
Product-Led Growth Manager
Strengthens the ability to protect and extend a product-led engine while layering in higher-touch motions, using account data to spot expansion signals and design packaging that channels users toward enterprise tiers.
This challenge sharpens
- product-led-growth
- business-model-canvas
- go-to-market-strategy