Strategy
Scaling a B2B SaaS Startup from PLG to Enterprise Sales
FreeVerified credential3 weeksAdvanced
Overview
What this challenge is about.
Your task is to create a business model transition plan for FlowSync. You must define the enterprise value proposition, propose a pricing model (e.g., usage-based, per-seat, tiered), and outline the key activities and resources needed for enterprise sales. Success means a model that increases average revenue per customer without alienating existing SMB users. Deliver a 15-slide deck and a 2-page executive summary.
CredentialBlockchain-anchored
ShareableLinkedIn-ready
LanguageEnglish
PaceSelf-paced
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow evolve its business model to capture enterprise value while preserving its PLG engine?
Earning criteria — what you'll demonstrate
- Analyze the trade-offs between PLG and enterprise sales models
- Design a hybrid business model that serves multiple customer segments
- Develop a pricing strategy that aligns with value creation
- Identify key resources and activities for scaling a digital business
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.