Build a Pricing-and-Packaging Proposal for a Developer-Tools Startup
Overview
What this challenge is about.
Analyze the current 80 customers (anonymized export provided: usage by metric, plan, MRR, churn risk). Pick a value-metric tied to customer-visible value (likely: monitored services or ingestion volume). Design 3 tiers: starter (self-serve), growth (sales-assisted), enterprise (sales-led). Set per-tier feature gating and per-tier price points. Model 12-month financial impact: assume 5 percent price-related churn, 15 percent expansion from existing customers, no change in new-customer rate. Compare to flat-pricing baseline. Deliver a 12-slide deck with packaging proposal, financial model (Google Sheets), and a 1-page migration plan for existing customers (no grandfathered customer downgrades without notice).
The Brief
What you'll do, and what you'll demonstrate.
Replace flat pricing with a 3-tier value-metric model that grows ARR without alienating existing customers, validated against a 12-month financial model.
Earning criteria — what you'll demonstrate
- Pick a value-metric tied to customer-visible outcomes
- Design feature gating that pulls customers up-tier without coercion
- Build a defensible 12-month financial model
- Communicate pricing rationale to a sceptical CEO audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career paths this builds toward
Canonical rolesProduct Manager
A defensible pricing-and-packaging proposal is the kind of artifact that earns PM candidates seats at strategy-track interviews at SaaS companies.
This challenge sharpens
- pricing-strategy
- packaging
- financial-modeling