Overview
What this challenge is about.
Build a hybrid GTM model to land 5 enterprise accounts in 6 months for a B2B SaaS scale-up without losing your PLG base, then earn a verifiable certificate.
The scenario
TaskFlow has 40 employees, $2M ARR from 100k users (mostly free tier), and a strong product-market fit in SMBs. They have no enterprise sales experience.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow transition from a PLG model to a hybrid PLG + enterprise sales model without disrupting its existing user base or growth engine?
Earning criteria — what you'll demonstrate
- Design a hybrid go-to-market strategy combining PLG and enterprise sales
- Understand platform evolution from consumer to enterprise
- Analyze pricing and packaging for multi-sided platforms
- Evaluate trade-offs between user growth and revenue per user
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Product Led Growth
Apply product led growth to solve real industry problems and demonstrate production-level capability.
- Enterprise Sales
Apply enterprise sales to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Platform Ecosystems
Apply platform ecosystems to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: