Overview
What this challenge is about.
Scaling PLG to Enterprise: A 40-Person SaaS Scale-Up. Advanced challenge in strategy. Developing strategies for real business problems, earn a blockchain-ver...
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow transition from a PLG model to a hybrid PLG + enterprise sales model without disrupting its existing user base or growth engine?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Design a hybrid go-to-market strategy combining PLG and enterprise sales
- Understand platform evolution from consumer to enterprise
- Analyze pricing and packaging for multi-sided platforms
- Evaluate trade-offs between user growth and revenue per user
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Product Led Growth
Apply product led growth to solve real industry problems and demonstrate production-level capability.
- Enterprise Sales
Apply enterprise sales to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Platform Ecosystems
Apply platform ecosystems to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: