Overview
What this challenge is about.
Competitive Positioning for a B2B SaaS Scale-Up. Expert-level challenge in strategy. Developing strategies for real business problems, earn a blockchain-veri...
The Brief
What you'll do, and what you'll demonstrate.
How can FlowSync reposition itself to win enterprise clients while maintaining its PLG strengths?
This is not a case study exercise. It is the work a consultant or strategist does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply strategic positioning frameworks (e.g., Porter's generic strategies, Blue Ocean)
- Analyze competitive dynamics in a multi-sided market
- Design a go-to-market strategy that balances PLG and enterprise sales
- Develop a value proposition that resonates with enterprise buyers
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Competitive Analysis
Assess competitor strategies and positioning to inform business decisions.
- Positioning
Apply positioning to solve real industry problems and demonstrate production-level capability.
- Go To Market Strategy
Apply go to market strategy to solve real industry problems and demonstrate production-level capability.
- Enterprise Sales
Apply enterprise sales to solve real industry problems and demonstrate production-level capability.
- Product Led Growth
Apply product led growth to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: