Overview
What this challenge is about.
Analyze a B2B SaaS scale-up's market position, craft a go-to-market strategy, and deliver a report to earn your verifiable certificate.
The scenario
FlowSync has 500 mid-market customers, $8M ARR, and a strong product-market fit in manufacturing. It lacks enterprise certifications (SOC2, GDPR) and has no dedicated sales team.
The Brief
What you'll do, and what you'll demonstrate.
How can FlowSync reposition itself to win enterprise clients while maintaining its PLG strengths?
Earning criteria — what you'll demonstrate
- Apply strategic positioning frameworks (e.g., Porter's generic strategies, Blue Ocean)
- Analyze competitive dynamics in a multi-sided market
- Design a go-to-market strategy that balances PLG and enterprise sales
- Develop a value proposition that resonates with enterprise buyers
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Competitive Analysis
Assess competitor strategies and positioning to inform business decisions.
- Positioning
Apply positioning to solve real industry problems and demonstrate production-level capability.
- Go To Market Strategy
Apply go to market strategy to solve real industry problems and demonstrate production-level capability.
- Enterprise Sales
Apply enterprise sales to solve real industry problems and demonstrate production-level capability.
- Product Led Growth
Apply product led growth to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: