Strategy
Competitive Strategy for a B2B SaaS Scale-Up Entering Enterprise
Overview
What this challenge is about.
As a product strategist, analyze TaskFlow's competitive position in the enterprise project management space. Use competitor profiling and game theory to anticipate competitor reactions. Deliver a strategic plan including a competitor matrix, a game theory payoff matrix, and a 2-page strategy document. Success means a realistic plan that leverages TaskFlow's strengths and mitigates competitive threats.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow successfully enter the enterprise segment against well-funded incumbents?
Earning criteria — what you'll demonstrate
- Apply game theory to anticipate competitor responses
- Develop a competitor matrix for strategic comparison
- Design a go-to-market strategy for a new segment
- Evaluate trade-offs between differentiation and cost leadership
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.