Overview
What this challenge is about.
Launch a 5-SKU luxury skincare line, set pricing and distribution, and design a 360 campaign to earn a verifiable certificate.
The scenario
Maison Élégance is a century-old fashion house with €1.2 billion annual revenue, 60% from fragrances. It has a loyal clientele but faces competition from LVMH-owned beauty brands.
The Brief
What you'll do, and what you'll demonstrate.
How can Maison Élégance leverage its fashion heritage to credibly enter the luxury skincare market and compete with established players?
Earning criteria — what you'll demonstrate
- Evaluate brand extension opportunities for luxury houses
- Design a luxury pricing strategy that signals exclusivity
- Select appropriate distribution channels for luxury goods
- Create a launch campaign that reinforces brand DNA
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Luxury Brand Management
Master · Marketing
Strong alignment
This challenge maps to Luxury Brand Management at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Product Launch
Apply product launch to solve real industry problems and demonstrate production-level capability.
- Pricing Strategy
Apply pricing strategy to solve real industry problems and demonstrate production-level capability.
- Luxury Distribution
Apply luxury distribution to solve real industry problems and demonstrate production-level capability.
- Brand Extension
Apply brand extension to solve real industry problems and demonstrate production-level capability.
- Campaign Planning
Apply campaign planning to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: