Overview
What this challenge is about.
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achieving €10 million in first-year revenue and a 4.5+ star rating on Sephora. Deliverables include product portfolio, pricing strategy, distribution plan, and a 360-degree launch campaign.
CredentialBlockchain-anchored
ShareableLinkedIn-ready
LanguageEnglish
PaceSelf-paced
The Brief
What you'll do, and what you'll demonstrate.
How can Maison Élégance leverage its fashion heritage to credibly enter the luxury skincare market and compete with established players?
Earning criteria — what you'll demonstrate
- Evaluate brand extension opportunities for luxury houses
- Design a luxury pricing strategy that signals exclusivity
- Select appropriate distribution channels for luxury goods
- Create a launch campaign that reinforces brand DNA
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.