Overview
What this challenge is about.
Redesign a fintech app onboarding using user data, then deliver a report and wireframes for a verifiable certificate.
The scenario
Pennywise launched in 2022 and has 50,000 registered users. The app links to bank accounts, categorizes spending, and provides savings goals. The current onboarding asks users to connect their bank account immediately, which causes friction.
The Brief
What you'll do, and what you'll demonstrate.
How can Pennywise redesign its onboarding flow to improve completion rates and long-term user retention?
Earning criteria — what you'll demonstrate
- Apply user research methods to identify friction points in a product
- Use data analytics to measure and improve product metrics
- Design a user-centered onboarding experience that drives activation
- Create wireframes or prototypes to communicate design ideas
- Define and track key performance indicators for product changes
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Product Management
Master · Digital
Strong alignment
This challenge maps to Product Management at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Ux Design
Design intuitive user experiences grounded in research and usability principles.
- Data Analysis
Analyze real datasets, build models, and communicate findings that drive decisions.
- Prototyping
Apply prototyping to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: