Overview
What this challenge is about.
Revitalizing a Legacy B2B SaaS Product. Advanced challenge in strategy. Developing strategies for real business problems, earn a blockchain-verified credenti...
The Brief
What you'll do, and what you'll demonstrate.
How can PlanFlow Pro be revitalized to reduce churn and improve product-market fit in the competitive B2B project management space?
This is not a case study exercise. It is the work a consultant or strategist does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Apply product lifecycle management principles to a mature product
- Conduct customer research to identify pain points and unmet needs
- Use data analytics to inform product decisions and prioritize features
- Develop a product strategy that balances user needs and business goals
- Communicate product recommendations effectively to stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Product Analytics
Apply product analytics to solve real industry problems and demonstrate production-level capability.
- Roadmapping
Apply roadmapping to solve real industry problems and demonstrate production-level capability.
- Stakeholder Communication
Apply stakeholder communication to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: