Overview
What this challenge is about.
You analyze churn data and user feedback for a B2B SaaS product, then propose a prioritized 6-month roadmap. Earn a verifiable certificate.
The scenario
The company, PlanFlow Inc., has been in the market for 8 years. Its core product, PlanFlow Pro, is a project management tool with Gantt charts and resource management. Competitors like Asana and Monday.com have eroded its market share.
The Brief
What you'll do, and what you'll demonstrate.
How can PlanFlow Pro be revitalized to reduce churn and improve product-market fit in the competitive B2B project management space?
Earning criteria — what you'll demonstrate
- Apply product lifecycle management principles to a mature product
- Conduct customer research to identify pain points and unmet needs
- Use data analytics to inform product decisions and prioritize features
- Develop a product strategy that balances user needs and business goals
- Communicate product recommendations effectively to stakeholders
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Product Analytics
Apply product analytics to solve real industry problems and demonstrate production-level capability.
- Roadmapping
Apply roadmapping to solve real industry problems and demonstrate production-level capability.
- Stakeholder Communication
Apply stakeholder communication to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: