Overview
What this challenge is about.
Build a 12-month product strategy for a B2B SaaS, analyze enterprise gaps, and propose a prioritized roadmap. Get a verifiable certificate.
The scenario
TaskFlow has 200,000 active users, mostly in startups and SMBs. They recently raised a Series A to expand upmarket. Competitors include Asana and Monday.com.
The Brief
What you'll do, and what you'll demonstrate.
How can TaskFlow evolve its product to attract and retain enterprise customers while maintaining a frictionless self-service experience for SMBs?
Earning criteria — what you'll demonstrate
- Develop a product strategy for a dual-segment market (SMB and enterprise)
- Apply prioritization frameworks (e.g., RICE, MoSCoW) to feature decisions
- Understand the trade-offs between PLG and sales-led growth
- Create a roadmap that balances short-term wins and long-term vision
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Smart Services and Digital Products
Bachelor · Digital
Strong alignment
This challenge maps to Smart Services and Digital Products at the Bachelor level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Product Strategy
Apply product strategy to solve real industry problems and demonstrate production-level capability.
- Roadmapping
Apply roadmapping to solve real industry problems and demonstrate production-level capability.
- User Research
Conduct interviews, surveys, and usability tests to uncover actionable user insights.
- Competitive Analysis
Assess competitor strategies and positioning to inform business decisions.
- Feature Prioritization
Apply feature prioritization to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: