Product Management
Product Manager
Between what users actually need, what the business can afford to build, and what engineering can ship in a quarter, the product manager makes the call. The role is less about authority and more about earning trust across functions — building the case for what to build next, running discovery interviews, and writing specs clear enough that designers and engineers can execute without re-asking the same questions.
Students grow into product management by shipping something, anything, end-to-end, and learning to instrument it in tools like Amplitude. The best product managers stay close to the customer, stay humble about their own assumptions, and care more about the outcome than about who gets credit for the idea.
Cross-functional alignment + judgment under ambiguity + the political work to say no. Exactly the senior synthesis role AI tools amplify but don't replace.
US$98,494 median salary in United States¹
- ResearchBeginnerNew
Comparative Usability Test of Three Checkout Flows for a DTC Brand
Build 3 clickable Figma prototypes of the same checkout (same product, same fields, same copy) in single-page, three-step, and side-drawer patterns. Recruit 9 participants match…
- Usability Testing
- User Research
- Comparative Evaluation
Human-Computer Interaction - AnalysisBeginnerNew
Author a Ubiquitous-Language Glossary for a Telco Billing Domain
Conduct 12 structured interviews (30 min each) with stakeholders across CRM, billing, AR, customer portal, and finance. Capture each team's terminology for the top 25 domain con…
- Ubiquitous Language
- Context Mapping
- Stakeholder Interviews
Domain-Driven Design - ResearchBeginnerNew
Run a Product Discovery Sprint for a Vertical SaaS in Logistics
Recruit 8 dispatchers across 5 freight-forwarder customers (intro emails will be facilitated). Run 30-minute interviews using the Opportunity-Solution Tree (a tree-shaped diagra…
- Product Discovery
- User Interviews
- Opportunity Solution Tree
Product Management for Software Engineers - AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy & Elasticity
- Luxury Distribution
Luxury Brand Management - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management - DesignBeginnerNew
Develop a Digital Onboarding Strategy for Next-Gen Wealth
Map the current onboarding funnel (provided) and identify friction points. Propose a redesigned digital flow with specific features (e.g., document upload via OCR, e-signature, …
- User Experience Design
- Fintech Compliance
- Cost Benefit Analysis
Wealth Management - DesignBeginnerNew
Interactive Figma Prototype for a Wealth-Onboarding Flow
Audit the contractor's static Figma file for inconsistencies (typography scale, spacing tokens, missing states). Restructure into a working design system using Figma variables f…
- Figma
- Interactive Prototyping
- Design Systems
User Interface Design and Prototyping - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
- DesignBeginnerNew
Use-Case Specification for a Marketplace Disputes Workflow
Identify 5 primary use cases (e.g., 'Buyer opens dispute within 7-day window', 'Seller counters with evidence', 'Operations escalates to refund'). For each: actors, precondition…
- Use Cases
- Cockburn Template
- Requirements Specification
Requirements Engineering - StrategyBeginnerNew
App Store Launch Strategy for a Bootstrapped SaaS Side-Project
Audit the team's current TestFlight build and Play internal-testing build. Produce: App Store Connect and Play Console store listings with optimized titles, subtitles, keyword r…
- App Distribution
- Store Listing
- Mobile Analytics
Mobile Application Development - DesignBeginnerNew
Generative AI Content Strategy for a Sustainable Fashion Brand
You must first define EcoWeave's brand voice by analyzing their existing content (provided). Then, design a set of prompts and a workflow (e.g., using ChatGPT or a no-code AI to…
- Prompt Patterns
- Content Strategy
- Brand Voice
Data-Driven Prototyping with AI - DesignBeginnerNew
Launching a D2C Subscription for a Cosmetics Brand
Your task is to develop a complete subscription product concept and launch strategy. You must define 2-3 subscription tiers (e.g., monthly, quarterly), select product combinatio…
- Product Design
- Pricing Strategy & Elasticity
- Customer Journey Mapping
Product Management Build a verifiable portfolio.
Submissions become evidence. Reviewers with shipping experience score against a rubric; the result becomes a credential anyone can verify.
Why Ewance
- StrategyBeginnerNew
Plan a Feature Launch with Marketing and Sales Coordination
Design a 6-week launch plan with 4 workstreams: product readiness (acceptance criteria, beta cohort selection), marketing (positioning, content, customer email), sales enablemen…
- Product Launch
- Cross Functional Coordination
- Go To Market
Product Management for Software Engineers - StrategyBeginnerNew
Build a Pricing-and-Packaging Proposal for a Developer-Tools Startup
Analyze the current 80 customers (anonymized export provided: usage by metric, plan, MRR, churn risk). Pick a value-metric tied to customer-visible value (likely: monitored serv…
- Pricing Strategy & Elasticity
- Model Packaging
- Three Statement Modeling
Product Management for Software Engineers - StrategyBeginnerNew
Competitive Strategy for a B2B SaaS Scale-Up Entering Enterprise
As a product strategist, analyze TaskFlow's competitive position in the enterprise project management space. Use competitor profiling and game theory to anticipate competitor re…
- Competitor Analysis
- Game Theory
- Go To Market Strategy
Competitive and Competitor Analysis - DesignBeginnerNew
From PLG to Enterprise: SaaS Scale-Up Pricing
You are a product manager at TaskFlow. Your task is to propose a new pricing and packaging strategy that includes enterprise tiers, add-ons, and a sales-assisted model. Constrai…
- Pricing Strategy & Elasticity
- Packaging Design
- Product Led Growth
Business Model Innovation - ResearchBeginnerNew
Stakeholder Interviews for a Hospital EHR Replacement
Run 38 structured interviews (45 min each) using a question protocol covering daily workflows, top-3 pain points, and red-line constraints (e.g., 'must not add clicks per chart'…
- Stakeholder Mapping
- Requirements Elicitation
- User Interviews
Requirements Engineering - PresentationBeginnerNew
Requirements Validation Workshop for a Government Permits Portal
Convert the 12 main flows in the requirements document into concrete executable scenarios (think Gherkin: Given / When / Then) with realistic data (anonymized real permits). Wal…
- Requirements Validation
- Executable Scenarios
- Gherkin
Requirements Engineering
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.
¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for "Product Manager" in United States, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.
Portrait: Photo by LinkedIn Sales Solutions on Unsplash.