Product Management
Product Manager
Between what users actually need, what the business can afford to build, and what engineering can ship in a quarter, the product manager makes the call. The role is less about authority and more about earning trust across functions — building the case for what to build next, running discovery interviews, and writing specs clear enough that designers and engineers can execute without re-asking the same questions.
Students grow into product management by shipping something, anything, end-to-end, and learning to instrument it in tools like Amplitude. The best product managers stay close to the customer, stay humble about their own assumptions, and care more about the outcome than about who gets credit for the idea.
Cross-functional alignment + judgment under ambiguity + the political work to say no. Exactly the senior synthesis role AI tools amplify but don't replace.
US$98,494 median salary in United States¹
- AnalysisBeginnerNew
Digital Banking App Feature Prioritization
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, a…
- Product Analysis
- Data Analysis
- Competitive Analysis
Fintech and Digital Finance - StrategyBeginnerNew
Launch a Luxury Skincare Line for a Fashion House
Develop a go-to-market plan for a 5-SKU skincare line. Constraints: no animal testing; retail price between €80-€250; launch in France and the US initially. Success means achiev…
- Product Launch
- Pricing Strategy
- Luxury Distribution
Luxury Brand Management - ResearchBeginnerNew
Comparative Usability Test of Three Checkout Flows for a DTC Brand
Build 3 clickable Figma prototypes of the same checkout (same product, same fields, same copy) in single-page, three-step, and side-drawer patterns. Recruit 9 participants match…
- Usability Testing
- User Research
- Comparative Evaluation
Human-Computer Interaction - ResearchBeginnerNew
Optimizing Onboarding for a Fintech App
Your task is to analyze the current onboarding flow, identify drop-off points, and propose a redesigned onboarding experience. You will use user behavior data (provided in a sim…
- User Research
- Ux Design
- Data Analysis
Product Management Practice your coursework on real scenarios.
Every challenge is shaped from real-world context — not generic exercises. The work mirrors what your degree prepares you for.
Why Ewance
- DesignBeginnerNew
Interactive Figma Prototype for a Wealth-Onboarding Flow
Audit the contractor's static Figma file for inconsistencies (typography scale, spacing tokens, missing states). Restructure into a working design system using Figma variables f…
- Figma
- Interactive Prototyping
- Design Systems
User Interface Design and Prototyping - DesignBeginnerNew
Use-Case Specification for a Marketplace Disputes Workflow
Identify 5 primary use cases (e.g., 'Buyer opens dispute within 7-day window', 'Seller counters with evidence', 'Operations escalates to refund'). For each: actors, precondition…
- Use Cases
- Cockburn Template
- Requirements Specification
Open coursework - DesignBeginnerNew
Generative AI Content Strategy for a Sustainable Fashion Brand
You must first define EcoWeave's brand voice by analyzing their existing content (provided). Then, design a set of prompts and a workflow (e.g., using ChatGPT or a no-code AI to…
- Prompt Engineering
- Content Strategy
- Brand Voice
Data-Driven Prototyping with AI - AnalysisBeginnerNew
Author a Ubiquitous-Language Glossary for a Telco Billing Domain
Conduct 12 structured interviews (30 min each) with stakeholders across CRM, billing, AR, customer portal, and finance. Capture each team's terminology for the top 25 domain con…
- Ubiquitous Language
- Context Mapping
- Stakeholder Interviews
Domain-Driven Design - Browse challenges
Explore role
Product Manager
Ship product that solves real user problems. Combine user research, prototyping, and stakeholder alignment to turn ambiguous briefs into measurable wins — the role at the centre of modern software teams.
How it works
From brief to credential, in six steps.
Step 01
Browse challenges aligned to your studies.
Step 02
Accept the one that fits your goals.
Step 03
Work through it with AI Copilot guidance.
Step 04
Submit for structured evaluation.
Step 05
Earn a verified credential.
Step 06
Add it to LinkedIn with one click.
Industry teams behind a decade of practitioner briefs
Hiring from this pool?
Sponsor a challenge and meet candidates through actual work.
Industry teams can shape briefs around the skills they hire for, then evaluate students on rubric-scored deliverables — not resumes.
¹ Median annual salary computed from the salary histogram of 50 current Adzuna job postings for "Product Manager" in United States, fetched May 2026. Skills come from the disciplines tagged on live Ewance challenges for this role.
Portrait: Photo by LinkedIn Sales Solutions on Unsplash.