Analysis
Digital Banking App Feature Prioritization
Overview
What this challenge is about.
You are part of the product team. Analyze the neobank's user transaction data (anonymized CSV provided), conduct a competitive analysis of similar features at eToro, Lemonade, and Pepper (or similar Israeli fintechs), and estimate the potential revenue and engagement impact. Success means delivering a data-backed recommendation with a clear rationale and a mock-up of the feature's key user flows. Constraints: assume a 6-week development sprint; no external data collection required.
The Brief
What you'll do, and what you'll demonstrate.
Determine whether to prioritize a round-up savings feature or a crypto trading module for the next product release.
Earning criteria — what you'll demonstrate
- Apply data analysis techniques to inform product decisions
- Evaluate fintech features from user and business perspectives
- Understand competitive dynamics in digital banking
- Practice structured decision-making using frameworks like RICE or ICE
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.