Comparative Usability Test of Three Checkout Flows for a DTC Brand
Overview
What this challenge is about.
Build 3 clickable Figma prototypes of the same checkout (same product, same fields, same copy) in single-page, three-step, and side-drawer patterns. Recruit 9 participants matched on prior DTC shopping frequency. Run 30-minute moderated remote sessions with think-aloud + System Usability Scale (SUS) survey + time-on-task per step. Analyze with within-subject comparisons. Deliver: 3 prototypes, the test plan, a session synthesis matrix, and a 4-page recommendation memo with the winning pattern and 3 specific UX improvements to ship alongside.
The Brief
What you'll do, and what you'll demonstrate.
Run a comparative usability test of 3 checkout patterns and deliver an evidence-backed recommendation the CTO can fund.
Earning criteria — what you'll demonstrate
- Design a fair comparative usability test (controlled variables, matched participants)
- Combine quantitative (SUS, time-on-task) and qualitative (think-aloud) evidence
- Translate test results into a defensible product recommendation
- Communicate usability findings to a non-design executive audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
Product managers who can run a comparative usability test and ship the recommendation are the ones engineering teams trust with checkout-level revenue calls.
This challenge sharpens
- usability-testing
- comparative-evaluation
- user-research