Cross-Cultural Redesign of a Microfinance App for 4 Markets
Overview
What this challenge is about.
Run remote contextual inquiry with 4 users each in Kenya + Indonesia (8 sessions total via local interpreters). Conduct expert reviews with native designers for Philippines + India variants. Identify cross-cultural friction in: trust signals, color semantics, number formats, name fields, photo requirements, time-of-day conventions, and language register. Redesign 5 core flows with a culturally adaptive component library (not just translation). Deliver: 8-session synthesis, expert-review notes, redesigned Figma flows, 6-page research synthesis, and a 5-page localization playbook for future markets.
The Brief
What you'll do, and what you'll demonstrate.
Redesign 5 core flows to lift 7-day retention from 14 percent to 30 percent in the 3 non-India markets via cross-cultural design.
Earning criteria — what you'll demonstrate
- Apply Hofstede's and Nisbett's frameworks to interface design decisions
- Plan and execute remote contextual inquiry across language barriers
- Distinguish localization from culturally adaptive design
- Synthesize cross-cultural findings into a reusable playbook
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Product Manager
Product managers who can run cross-cultural research and ship a redesign across 4 markets are the ones global fintechs put on multi-region launch teams.
This challenge sharpens
- cross-cultural-design
- user-research
- localization