Alliance Strategy for a 40-Person SaaS Scale-Up Going Enterprise
Overview
What this challenge is about.
Identify and evaluate three alliance partners for a SaaS scale-up, then design a governance structure. Earn a verifiable certificate.
The scenario
TaskFlow has 10,000 paying customers (mostly SMBs) and $5M ARR. It has a strong product but no enterprise sales team. Competitors like Asana and Monday.com are already enterprise-focused.
The Brief
What you'll do, and what you'll demonstrate.
Which strategic alliance partner should TaskFlow prioritize to enter the enterprise market, and how should the alliance be structured?
Earning criteria — what you'll demonstrate
- Apply strategic alliance frameworks (e.g., alliance lifecycle, partner selection criteria)
- Design alliance governance structures including equity, revenue sharing, and IP
- Evaluate corporate parenting roles in managing alliances
- Assess risks and trade-offs in partnership strategies
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Corporate Strategy
Master · Strategy
Strong alignment
This challenge maps to Corporate Strategy at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Alliance Management
Apply alliance management to solve real industry problems and demonstrate production-level capability.
- Partner Evaluation
Apply partner evaluation to solve real industry problems and demonstrate production-level capability.
- Negotiation Strategy
Apply negotiation strategy to solve real industry problems and demonstrate production-level capability.
- Enterprise Sales
Apply enterprise sales to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: