Strategy
Change Management for a 40-Person SaaS Scale-Up Moving to Enterprise
Overview
What this challenge is about.
Assess the current organizational culture using a provided survey (simulated data) and identify potential sources of resistance using Kotter's 8-Step Model or ADKAR. Design a 3-month change management plan including communication strategy, training, and support mechanisms. Deliver a change management playbook (5-7 pages) and a 15-minute team presentation. Success is a plan that addresses psychological safety, communication, and leadership alignment.
The Brief
What you'll do, and what you'll demonstrate.
How can the company manage the psychological transition from a PLG to enterprise model while maintaining employee motivation and reducing resistance?
Earning criteria — what you'll demonstrate
- Apply change management models (e.g., Kotter, ADKAR) to a real organizational shift
- Diagnose sources of resistance using psychological theories (e.g., loss aversion, uncertainty)
- Design interventions to foster psychological safety and buy-in
- Develop a structured communication plan for organizational change
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
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Careers
Roles this prepares you for.
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