Overview
What this challenge is about.
Design a 60-min critique format, run a 4-week pilot, and deliver a playbook to earn a verifiable certificate.
The scenario
The wellness app (Series B from European consumer fund, design-led brand) sees the design team's inconsistency as the largest quality bottleneck — every squad ships in a slightly different style.
The Brief
What you'll do, and what you'll demonstrate.
Stand up a weekly design-critique practice that lifts cross-squad design quality without consuming more than 60 minutes per designer per week.
Earning criteria — what you'll demonstrate
- Design feedback rituals that scale without becoming time-sinks
- Apply structured critique frameworks (I-like/I-wish/I-wonder, start-stop-continue) deliberately
- Measure design quality lift with simple before/after rubrics
- Sell a new process to a sceptical design audience
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
User Interface Design and Prototyping
Master · Hci
Strong alignment
This challenge maps to User Interface Design and Prototyping at the Master level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Design Critique
Apply design critique to solve real industry problems and demonstrate production-level capability.
- Facilitation
Apply facilitation to solve real industry problems and demonstrate production-level capability.
- Design Systems
Build and enforce design tokens across multi-screen flows — the same architecture product teams use.
- Process Design
Apply process design to solve real industry problems and demonstrate production-level capability.
- Team Coaching
Apply team coaching to solve real industry problems and demonstrate production-level capability.
- Stakeholder Communication
Apply stakeholder communication to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Product Manager
Product managers who facilitate design critique alongside designers ship more consistent product because the squad-to-squad style drift gets called out before launch.
This challenge sharpens
- design-critique
- stakeholder-communication
- facilitation