Overview
What this challenge is about.
Design a leadership program for a retailer’s top 20 execs. Deliver a 20-page proposal with budget. Earn a verifiable certificate.
The scenario
Heritage & Co. is a 120-year-old family-owned department store chain in Germany with 15 stores and 2,000 employees. It has a strong brand but is struggling to compete with online retailers.
The Brief
What you'll do, and what you'll demonstrate.
How can a traditional retailer develop digital leadership capabilities among its senior executives to drive a successful digital transformation?
Earning criteria — what you'll demonstrate
- Assess digital leadership competencies in a traditional organization
- Design a leadership development program tailored to digital transformation
- Develop strategies to overcome resistance to change in legacy cultures
- Evaluate the impact of leadership on digital maturity
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Leadership and Managerial Skills
Bachelor · Leadership
Strong alignment
This challenge maps to Leadership and Managerial Skills at the Bachelor level. It sharpens the same practical skills your coursework expects — but in a real industry context with actual constraints and deliverables.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Digital Leadership
Apply digital leadership to solve real industry problems and demonstrate production-level capability.
- Executive Education
Apply executive education to solve real industry problems and demonstrate production-level capability.
- Change Management
Plan and guide organizational transitions to achieve lasting adoption.
- Organizational Culture
Apply organizational culture to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles: