Omnichannel Roadmap for a Barcelona Cosmetics Brand
Overview
What this challenge is about.
Build a twelve-month omnichannel roadmap for a cosmetics brand and earn your verifiable certificate.
The scenario
Glow Barcelona is a four-year-old direct-to-consumer skincare brand of fifteen people, built in Barcelona's Poblenou design district, that reached roughly 4.5 million euros in annual revenue almost entirely through Instagram content and influencer collaborations. It has never sold through a retailer and runs on a lightly integrated stack of off-the-shelf e-commerce and marketing apps.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Barcelona expand from a pure direct-to-consumer model into retail and subscription channels without losing its hand-crafted brand identity or overextending a fifteen-person team and a capped budget?
Earning criteria — what you'll demonstrate
- Diagnose a company's digital maturity and channel economics from operational records and performance data
- Design a phased, budget-bounded transformation roadmap with measurable milestones and clear ownership
- Select and justify digital platforms against documented constraints rather than by reputation
- Define key performance indicators (such as customer lifetime value and omnichannel conversion rate) anchored to real baseline numbers
- Plan organizational change that accounts for the human factors of a small, fast-growing team
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Digital Transformation
Apply digital transformation to solve real industry problems and demonstrate production-level capability.
- Omnichannel Strategy
Apply omnichannel strategy to solve real industry problems and demonstrate production-level capability.
- Change Management
Plan and guide organizational transitions to achieve lasting adoption.
- Roadmapping
Apply roadmapping to solve real industry problems and demonstrate production-level capability.
- Kpi Definition
Apply kpi definition to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Digital Transformation Consultant
Mirrors the core consulting deliverable: turning a documented business situation into a costed, phased transformation roadmap that leadership can fund and a small team can actually execute under real constraints.
This challenge sharpens
- digital-transformation
- roadmapping
- change-management
Omnichannel Strategy Manager
Builds the muscle of designing retail, subscription, and online channels as one system and defining the metrics that prove the strategy is working against a real baseline rather than against intuition.
This challenge sharpens
- omnichannel-strategy
- kpi-definition
- digital-transformation
E-commerce Growth Lead
Develops the data-driven diagnosis of channel economics and acquisition cost, then the platform and KPI decisions that growth leaders own when scaling a consumer brand beyond a single channel.
This challenge sharpens
- kpi-definition
- omnichannel-strategy
- roadmapping