Strategy
Digital Transformation for a Barcelona D2C Cosmetics Brand
Overview
What this challenge is about.
Your task is to create a 12-month digital transformation roadmap for the startup. You must analyze current digital maturity, propose specific technologies (e.g., Shopify Plus, Klaviyo, TradeGecko), and outline change management tactics for a team of 15. Success means delivering a roadmap with clear milestones, KPIs (e.g., customer lifetime value, omnichannel conversion rate), and a risk mitigation plan. The final output should be a presentation deck and a one-page executive summary.
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Berlin transition from a pure D2C model to an omnichannel strategy without losing its brand identity or overextending its limited resources?
Earning criteria — what you'll demonstrate
- Apply digital transformation frameworks (e.g., McKinsey 7S) to a real-world scenario
- Design an omnichannel strategy integrating digital and physical channels
- Evaluate technology investments based on ROI and organizational readiness
- Develop change management tactics for a small team
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
Careers
Roles this prepares you for.
Real titles. Real skill bridges. Pick the one closest to your trajectory.
Career mappings coming soon.