Omnichannel Roadmap for a Barcelona Cosmetics Brand
Overview
What this challenge is about.
Omnichannel Roadmap for a Barcelona Cosmetics Brand. Intermediate challenge in strategy. Developing strategies for real business problems, earn a blockchain-...
The Brief
What you'll do, and what you'll demonstrate.
How can Glow Barcelona expand from a pure direct-to-consumer model into retail and subscription channels without losing its hand-crafted brand identity or overextending a fifteen-person team and a capped budget?
This is not a case study exercise. It is the work a consultant does when a client needs a recommendation backed by evidence. That distinction matters to every hiring manager who has seen candidates recite Porter's Five Forces and none who have built a recommendation a client would actually pay for.
When you finish, you will have something most graduates do not: a real-world deliverable, verified by Ewance, that you can show to a hiring manager and say "I did this. Here is the proof."
Earning criteria — what you'll demonstrate
- Diagnose a company's digital maturity and channel economics from operational records and performance data
- Design a phased, budget-bounded transformation roadmap with measurable milestones and clear ownership
- Select and justify digital platforms against documented constraints rather than by reputation
- Define key performance indicators (such as customer lifetime value and omnichannel conversion rate) anchored to real baseline numbers
- Plan organizational change that accounts for the human factors of a small, fast-growing team
Program Fit
Where this fits in your program.
Sharpens the same skills your degree expects you to demonstrate.
Aligned coursework coming soon.
Skills
Skills you'll demonstrate.
Each one shows up on your verified credential.
- Digital Transformation
Apply digital transformation to solve real industry problems and demonstrate production-level capability.
- Omnichannel Strategy
Apply omnichannel strategy to solve real industry problems and demonstrate production-level capability.
- Change Management
Plan and guide organizational transitions to achieve lasting adoption.
- Roadmapping
Apply roadmapping to solve real industry problems and demonstrate production-level capability.
- Kpi Definition
Apply kpi definition to solve real industry problems and demonstrate production-level capability.
Careers
Career paths this challenge builds toward
Completing this challenge demonstrates skills that transfer directly to these roles:
Digital Transformation Consultant
Mirrors the core consulting deliverable: turning a documented business situation into a costed, phased transformation roadmap that leadership can fund and a small team can actually execute under real constraints.
This challenge sharpens
- digital-transformation
- roadmapping
- change-management
Omnichannel Strategy Manager
Builds the muscle of designing retail, subscription, and online channels as one system and defining the metrics that prove the strategy is working against a real baseline rather than against intuition.
This challenge sharpens
- omnichannel-strategy
- kpi-definition
- digital-transformation
E-commerce Growth Lead
Develops the data-driven diagnosis of channel economics and acquisition cost, then the platform and KPI decisions that growth leaders own when scaling a consumer brand beyond a single channel.
This challenge sharpens
- kpi-definition
- omnichannel-strategy
- roadmapping